positioning-workshop

A structured workshop for defining product positioning: who the product serves, which need it addresses, what category it belongs to, and how it differs from alternatives.

In plain words
What is it for?
Use it to create a positioning statement before writing requirements, launch plans, or marketing materials.
Why use it?
It helps replace vague or generic messaging with deliberate choices about the customer and the product’s distinct value.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/getcrew44/crew44/positioning-workshop
Any agent
npx skills add getcrew44/crew44 --skill positioning-workshop
Clone the repo
git clone --depth 1 https://github.com/getcrew44/crew44

Made for: Claude Code, Codex.

Per session 38 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,906 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00038 $0.03906
Opus 5 $0.00019 $0.01953
Sonnet 5 $0.00008 $0.00781
Haiku 4.5 $0.00004 $0.00391

Measured 2d ago against content hash 8ffbcd672b4a, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

positioning-workshop scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

daemon/internal/presets/defaultcrew/skills/product/positioning-workshop/SKILL.md · 425 lines

How it starts

The opening of the file, as written. The whole thing — 425 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Purpose

Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation. Use this to align stakeholders on strategic positioning before writing PRDs, launch plans, or marketing materials—ensuring you've made deliberate choices about who you serve, what need you address, and how you differ from alternatives.

This is not a brainstorming session—it's a structured discovery process that outputs a Geoffrey Moore positioning statement backed by evidence and strategic choices.

Key Concepts

The Positioning Workshop Flow

An interactive discovery process that:

  1. Gathers product context (marketing materials, competitor intel)
  2. Identifies target customer segment through questioning
  3. Uncovers underserved needs via Jobs-to-be-Done lens
  4. Defines product category and benefits
  5. Establishes competitive differentiation
  6. Outputs a complete positioning statement (uses positioning-statement.md)

Why This Works

  • Structured discovery: Prevents "positioning by committee" (too vague)
  • Evidence-based: Uses real marketing materials, customer feedback, competitive intel
  • Adaptive: Questions adjust based on B2B vs. B2C, new product vs. repositioning, etc.
  • Actionable output: Generates a Geoffrey Moore positioning statement ready for stakeholder review

Anti-Patterns (What This Is NOT)

  • Not a tagline generator: Positioning ≠ marketing copy
  • Not feature-first: Starts with customer problems, not product capabilities
  • Not consensus-driven: Forces hard choices (can't be "for everyone")

When to Use This

  • Defining positioning for a new product
  • Repositioning an existing product (pivot, market shift)
  • Aligning stakeholders on product strategy
  • Preparing for launch or major release
  • Before writing positioning-dependent artifacts (PRD, press release, sales deck)

When NOT to Use This

  • Before customer research (positioning requires validated insights)
  • For internal tools with captive users (no market positioning needed)
  • When positioning is already clear and validated

Read the full file on GitHub · 425 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 425 lines · 38 tokens per session scan A 8ffbcd672b4a

Subscribe to this mod's changes

positioning-workshop is a skill published in the GitHub repository getcrew44/crew44 (359 stars, last pushed 2mo ago), licensed MIT. It adds 38 tokens to every session and 3,906 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories