Goose Skills is a library of workflows and data APIs that lets coding agents handle growth and go-to-market work such as advertising, social media, content, SEO, lead generation, and customer research. It is intended for teams using Claude Code, Cursor, Codex, and similar agents. The catalogue entries are its reusable skills.
Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add gooseworks-ai/goose-skills --skill google-search-ads-buildergit clone --depth 1 https://github.com/gooseworks-ai/goose-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/gooseworks-ai/goose-skills/google-search-ads-builder)<a href="https://agentmods.dev/skills/gooseworks-ai/goose-skills/google-search-ads-builder"><img src="https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/google-search-ads-builder/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/gooseworks-ai/goose-skills/google-search-ads-builder"><img src="https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/google-search-ads-builder.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector warn
SkillSpector: 3 findings, up to medium
These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →
- medium Data Exfiltration · line 100 Data is being sent to an external URL. This could be legitimate telemetry or data exfiltration. Manual review is recommended.Fix: Verify the destination URL is trusted and necessary. Remove or replace with documented APIs. Ensure no secrets, tokens, or PII are transmitted.
- medium Data Exfiltration · line 111 Data is being sent to an external URL. This could be legitimate telemetry or data exfiltration. Manual review is recommended.Fix: Verify the destination URL is trusted and necessary. Remove or replace with documented APIs. Ensure no secrets, tokens, or PII are transmitted.
- medium Data Exfiltration · line 116 Data is being sent to an external URL. This could be legitimate telemetry or data exfiltration. Manual review is recommended.Fix: Verify the destination URL is trusted and necessary. Remove or replace with documented APIs. Ensure no secrets, tokens, or PII are transmitted.
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00079 | $0.04512 |
| Opus 5 | $0.00039 | $0.02256 |
| Sonnet 5 | $0.00016 | $0.00902 |
| Haiku 4.5 | $0.00008 | $0.00451 |
Grade A, and why
google-search-ads-builder scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 476 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Google Search Ads Builder
Build a complete Google Search Ads campaign from scratch. This skill handles everything from deep keyword research through community and review language mining, to ad copy generation and campaign structure — outputting files ready to import into Google Ads Editor.
Core principle: Most early-stage teams waste their first $5K on Google Ads because of bad keyword strategy and bad structure. This skill builds the strategic keyword foundation AND a tight, well-organized campaign from day one.
When to Use
- "Set up Google Search Ads for us"
- "Build a Google Ads campaign for [product]"
- "I want to start running search ads — help me set it up"
- "Create a PPC campaign structure"
- "Generate Google Ads copy for our product"
- "Do keyword research for Google Ads"
- "What keywords should we bid on?"
- "Build a keyword strategy for paid search"
- "Find high-intent keywords in our space"
Phase 0: Intake
- Product name + URL — What are we advertising?
- One-line value prop — What does it do, for whom?
- Product category — How would a buyer search for this? (e.g., "sales automation", "AI writing tool")
- ICP — Who is searching for this? (Role, pain, company stage)
- Monthly budget — What are you willing to spend? (Affects structure and bid recommendations)
- Goal — Free trial sign-ups / Demo bookings / Content downloads / Direct purchase
- Landing pages — URLs you'll send traffic to (or "need to create")
- Competitor domains — 3-5 competitors (for keyword gap analysis)
- Geographic targeting — Countries/regions
- Existing keywords? — Any keywords you already know work or are currently bidding on
- Known converting keywords? — Any existing performance data
Phase 1: Deep Keyword Research
1A: Seed Keyword Generation
From the product description and ICP, generate 3 keyword buckets:
| Bucket | Intent | Examples |
|---|---|---|
| Problem-aware | Searching for solutions to a pain | "how to automate outbound", "fix slow sales pipeline" |
| Solution-aware | Searching for a category of product | "AI SDR tool", "outbound automation software" |
| Brand/Competitor | Searching for you or competitors by name | "[your brand]", "[competitor] alternative" |
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 13d ago First seen · 476 lines · 79 tokens per session scan A b9ba835d5e78
google-search-ads-builder is a skill published in the GitHub repository gooseworks-ai/goose-skills (1,202 stars, last pushed 11d ago), licensed MIT. It adds 79 tokens to every session and 4,512 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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