update-brand-kit

update-brand-kit is a skill for Claude Code, Codex from gooseworks-ai/goose-skills. It costs 126 tokens per session (1,616 once invoked), scanned A, original, MIT.

A managed record of a brand's core marketing context: its positioning, audience, voice, standing instructions, value propositions, colors, products, and product photos. Content and advertising workflows can read this information when generating material.

In plain words
What is it for?
Use it to set or refine a brand's audience and voice, add do-and-don't rules, manage products and prices, and attach product photos.
Why use it?
It prevents important brand decisions from being scattered across conversations or documents. Keeping the record current gives later content work a consistent source of guidance.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to set or refine a brand's audience and voice, add do-and-don't rules, manage products and prices, and attach product photos.

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Install with agentmods
npx agentmods add skills/gooseworks-ai/goose-skills/update-brand-kit
About the project

Goose Skills is a library of workflows and data APIs that lets coding agents handle growth and go-to-market work such as advertising, social media, content, SEO, lead generation, and customer research. It is intended for teams using Claude Code, Cursor, Codex, and similar agents. The catalogue entries are its reusable skills.

gooseworks-ai/goose-skills · 1,202 stars · on GitHub · gooseworks.ai

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add gooseworks-ai/goose-skills --skill update-brand-kit
Clone the repo
git clone --depth 1 https://github.com/gooseworks-ai/goose-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for update-brand-kit

README.md
[![agentmods](https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/update-brand-kit/github.svg)](https://agentmods.dev/skills/gooseworks-ai/goose-skills/update-brand-kit)
Your own site
<a href="https://agentmods.dev/skills/gooseworks-ai/goose-skills/update-brand-kit"><img src="https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/update-brand-kit/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for update-brand-kit

Your own site · 80×15
<a href="https://agentmods.dev/skills/gooseworks-ai/goose-skills/update-brand-kit"><img src="https://agentmods.dev/badge/skills/gooseworks-ai/goose-skills/update-brand-kit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 126 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,616 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium Excessive Agency · line 28
    Skill enables autonomous high-impact decisions without human-in-the-loop verification. Critical operations (destructive commands, financial transactions, data deletion) should require explicit user confirmation.
    Fix: Add human-in-the-loop confirmation for destructive, irreversible, or high-impact operations. Never auto-execute commands that modify files, send data, or alter system state.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00126 $0.01616
Opus 5 $0.00063 $0.00808
Sonnet 5 $0.00025 $0.00323
Haiku 4.5 $0.00013 $0.00162

Measured 9d ago against content hash 9769173abb30, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

update-brand-kit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand/capabilities/update-brand-kit/SKILL.md · 125 lines

How it starts

The opening of the file, as written. The whole thing — 125 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Update Brand Kit

Purpose

Keep a brand kit correct and rich by talking to the user. A brand kit is the canonical context an ad/content-generation pipeline reads, so what's in it directly shapes every downstream generation. Reach for this whenever the user wants to set or refine brand positioning/voice/audience, add standing do/don't guidance, manage the product list, or attach product photos.

This skill is the portable domain model — the fields, the semantics, the rules. How you actually persist a change is the host's concern: a brand-kit API, a CLI, or a brand-kit document in a workspace. The field model, semantics, and caps below hold regardless of which backend stores the kit.

Inputs

  • A natural-language request — free-form ("make the voice warmer and more technical", "we sell to ops teams not consumers", "add our Pro plan at $49"). You translate this into the field model below; do not ask the user to name fields.
  • Optionally, a brand identifier or name — when the user owns more than one brand, you need to know which one. If they only have one, use it.
  • Optionally, a folder of product photos to attach to a product.

The brand-kit field model

These are the context fields. Treat each edit as a partial update (see semantics): set only what's changing.

  • description — what the brand does, in 1–2 sentences.
  • audience — target audience / ICP.
  • voice — tone of the copy.
  • instructions — standing guidance applied to every generation (e.g. "always show the product in use", "never use red"). High-leverage — set this whenever the user describes a recurring do/don't, not a one-off.
  • brand_type — one of: product, saas, service, agency, restaurant, fashion, beauty, fitness, finance, education, health.
  • value_props — short selling points; the kit keeps the first 5.
  • primary_color / accent_color — hex like #1a2b3c (validate the format).

Products (a list on the kit) carry: name (required), description, link, pricing (free text, e.g. "$49"), offers (e.g. "20% off launch week"), notes (markdown), and an ordered list of images.

Read the full file on GitHub · 125 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 125 lines · 126 tokens per session scan A 9769173abb30

Subscribe to this mod's changes

update-brand-kit is a skill published in the GitHub repository gooseworks-ai/goose-skills (1,202 stars, last pushed 11d ago), licensed MIT. It adds 126 tokens to every session and 1,616 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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