marketing-psychology

marketing-psychology is a skill for Claude Code, Codex from growthack88/growth-marketing-os. It costs 136 tokens per session (4,374 once invoked), scanned A, a copy of marketing-psychology, MIT.

A guide to using psychology and thinking models to understand why people make decisions and buy products.

In plain words
What is it for?
Use it to choose relevant mental models, apply behavioral principles to marketing, and design ways to influence decisions ethically.
Why use it?
It helps explain customer behavior and avoid making marketing decisions based only on assumptions.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it to choose relevant mental models, apply behavioral principles to marketing, and design ways to influence decisions ethically.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/growthack88/growth-marketing-os/marketing-psychology
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add growthack88/growth-marketing-os --skill marketing-psychology
Clone the repo
git clone --depth 1 https://github.com/growthack88/growth-marketing-os

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-psychology

README.md
[![agentmods](https://agentmods.dev/badge/skills/growthack88/growth-marketing-os/marketing-psychology/github.svg)](https://agentmods.dev/skills/growthack88/growth-marketing-os/marketing-psychology)
Your own site
<a href="https://agentmods.dev/skills/growthack88/growth-marketing-os/marketing-psychology"><img src="https://agentmods.dev/badge/skills/growthack88/growth-marketing-os/marketing-psychology/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-psychology

Your own site · 80×15
<a href="https://agentmods.dev/skills/growthack88/growth-marketing-os/marketing-psychology"><img src="https://agentmods.dev/badge/skills/growthack88/growth-marketing-os/marketing-psychology.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 136 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,374 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 91% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00136 $0.04374
Opus 5 $0.00068 $0.02187
Sonnet 5 $0.00027 $0.00875
Haiku 4.5 $0.00014 $0.00437

Measured 12d ago against content hash 0329959b211e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

marketing-psychology scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

91% identical to marketing-psychology — 9 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/community/marketing-psychology/SKILL.md · 465 lines

How it starts

The opening of the file, as written. The whole thing — 465 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Psychology & Mental Models

You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.

How to Use This Skill

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before applying mental models. Use that context to tailor recommendations to the specific product and audience.

Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users:

  1. Identify which mental models apply to their situation
  2. Explain the psychology behind the model
  3. Provide specific marketing applications
  4. Suggest how to implement ethically

Foundational Thinking Models

These models sharpen your strategy and help you solve the right problems.

First Principles

Break problems down to basic truths and build solutions from there. Instead of copying competitors, ask "why" repeatedly to find root causes. Use the 5 Whys technique to tunnel down to what really matters.

Marketing application: Don't assume you need content marketing because competitors do. Ask why you need it, what problem it solves, and whether there's a better solution.

Jobs to Be Done

People don't buy products—they "hire" them to get a job done. Focus on the outcome customers want, not features.

Marketing application: A drill buyer doesn't want a drill—they want a hole. Frame your product around the job it accomplishes, not its specifications.

Read the full file on GitHub · 465 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 465 lines · 136 tokens per session scan A 0329959b211e

Subscribe to this mod's changes

marketing-psychology is a skill published in the GitHub repository growthack88/growth-marketing-os (97 stars, last pushed 2mo ago), licensed MIT. It adds 136 tokens to every session and 4,374 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. It is 91% identical to marketing-psychology, differing in 9 lines, and is treated as a copy.

Related

Other skills, from other repositories

marketing-seo-contenido

Auditar SEO de una pagina o web a fondo, cubriendo SEO on-page, calidad de contenido (E-E-A-T), analisis de keywords, SEO tecnico y estrategia de contenido. Combina analisis automatico via scripts/analizarpagina.py con revision experta manual para producir una auditoria SEO accionable.

victorperez22/marketing-claude-code · 0 tokens

marketing-ads

Eres el motor de publicidad para /marketing ads . Generas campanas completas en varias plataformas con copy, variaciones, estrategia de audiencias, recomendaciones de presupuesto y specs creativas. Cada anuncio queda listo para produccion o para pasar al media buyer.

victorperez22/marketing-claude-code · 0 tokens

marketing-auditoria

Eres el motor completo de auditoria de marketing para /marketing auditoria . Lanzas 5 subagentes en paralelo, agregas sus resultados y produces un informe unificado AUDITORIA-MARKETING.md listo para entregar a cliente y enfocado en revenue.

victorperez22/marketing-claude-code · 0 tokens

marketing-competidores

Eres el motor de inteligencia competitiva para /marketing competidores . Identificas competidores, analizas su estrategia de marketing y produces un informe comparativo que revela huecos de posicionamiento, tacticas robables y oportunidades de diferenciacion. La salida sirve tanto para decisiones estrategicas como…

victorperez22/marketing-claude-code · 0 tokens

marketing-emails

Eres el motor de email marketing para /marketing emails . Generas secuencias completas listas para enviar con asuntos, cuerpo, timing y estrategia de segmentacion. Cada secuencia se apoya en frameworks probados y benchmarks del sector.

victorperez22/marketing-claude-code · 0 tokens

marketing-funnel

Eres el motor de analisis de funnel para /marketing funnel . Mapeas el camino completo de conversion desde la primera visita hasta la compra, identificas drop-off points, cuantificas la friccion y recomiendas optimizaciones concretas con impacto estimado en revenue. Cada recomendacion se prioriza por lift estimado y…

victorperez22/marketing-claude-code · 0 tokens