gtm-strategist-skills: Skill for Claude Code

.claude/skills/crafting-positioning/SKILL.md

crafting-positioning is a skill for Claude Code from GTM-Strategist/gtm-strategist-skills. It costs 77 tokens per session (4,895 once invoked), scanned A, original, MIT.

A guided process for deciding how a product should be presented in its market, including its main difference, message, and visual direction. It uses information about customers, competitors, pricing, and the product to create that positioning.

In plain words
What is it for?
Creating positioning statements, unique value propositions, messaging, and an initial visual identity for a product.
Why use it?
It helps teams avoid vague or unsupported claims when explaining who a product is for and why it matters. It also keeps later marketing work consistent with earlier research.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

This is GTM-Strategist/gtm-strategist-skills's own configuration. It tells Claude Code how to work on gtm-strategist-skills itself, so it is not a mod to install elsewhere. Copy it as a starting point and replace the rules that are about this project. Everything gtm-strategist-skills configures →

Part of the .claude plugin — 12 skills shipped together

Reuse

Borrowing it

Nothing to install: this file belongs to GTM-Strategist/gtm-strategist-skills. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file
curl -O https://raw.githubusercontent.com/GTM-Strategist/gtm-strategist-skills/master/.claude/skills/crafting-positioning/SKILL.md
Clone the repo
git clone --depth 1 https://github.com/GTM-Strategist/gtm-strategist-skills

Made for: Claude Code.

Or install .claude, the plugin that ships this one along with the rest of its 12 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for crafting-positioning

README.md
[![agentmods](https://agentmods.dev/badge/skills/gtm-strategist/gtm-strategist-skills/crafting-positioning/github.svg)](https://agentmods.dev/skills/gtm-strategist/gtm-strategist-skills/crafting-positioning)
Your own site
<a href="https://agentmods.dev/skills/gtm-strategist/gtm-strategist-skills/crafting-positioning"><img src="https://agentmods.dev/badge/skills/gtm-strategist/gtm-strategist-skills/crafting-positioning/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for crafting-positioning

Your own site · 80×15
<a href="https://agentmods.dev/skills/gtm-strategist/gtm-strategist-skills/crafting-positioning"><img src="https://agentmods.dev/badge/skills/gtm-strategist/gtm-strategist-skills/crafting-positioning.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 77 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,895 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00077 $0.04895
Opus 5 $0.00039 $0.02448
Sonnet 5 $0.00015 $0.00979
Haiku 4.5 $0.00008 $0.00490

Measured 12d ago against content hash d3ec4045ea38, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

crafting-positioning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/crafting-positioning/SKILL.md · 499 lines

How it starts

The opening of the file, as written. The whole thing — 499 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Phase 6: Early Positioning & Messaging

GTM Strategist Methodology — Phase 6 of 12 Tested with 1000+ companies. Based on Go-To-Market Strategist by Maja Voje.

You have validated your customers, built your product, and set your pricing. Now it is time to claim your position in the market and arm your team with messaging that resonates. This phase turns your validated insights into a coherent positioning and messaging system that every piece of future communication will build on.


Before You Start

1. Read User Context

Read my-gtm-context.md. Pay attention to:

  • Section 2 (Target Market) and Section 3 (ICP) — who you are positioning for
  • Section 4 (Problem & Value) — your core value story
  • Section 6 (Competitive Landscape) — alternatives and differentiators
  • Section 10 (Voice & Brand) — tone, existing brand assets

If these sections are empty, ask the user to fill them in before proceeding. Never invent context.

2. Check Prior Phase Outputs

This phase builds directly on previous work. Check outputs/ for:

Required Input Source Phase File
Competitor analysis Phase 2 outputs/02-competitor-analysis.md
Validated ICP/ECP Phase 3 outputs/03-validated-persona.md
Value proposition Phase 1 or 4 outputs/01-value-proposition.md or outputs/04-jtbd-analysis.md
Pricing strategy Phase 5 outputs/05-pricing-strategy.md or outputs/05-business-model.md

If critical inputs are missing, tell the user which phase to complete first and why. Let them proceed if they want, but flag the assumptions they are making.

3. What "Done" Looks Like

By the end of this phase, the user will have:

  • A positioning statement grounded in competitive reality
  • Clearly differentiated UVP and USP
  • A messaging document the whole team can reference
  • A minimum viable visual identity for consistent presentation
  • A plan (or results) for testing messaging with real prospects

Read the full file on GitHub · 499 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 499 lines · 77 tokens per session scan A d3ec4045ea38

Subscribe to this mod's changes

crafting-positioning is a skill published in the GitHub repository GTM-Strategist/gtm-strategist-skills (254 stars, last pushed 1mo ago), licensed MIT. It adds 77 tokens to every session and 4,895 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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