voice-guidelines

voice-guidelines is a skill for Claude Code, Codex from gtmagents/gtm-agents. It costs 18 tokens per session (233 once invoked), scanned A, original, Apache-2.0.

A writing guide for keeping a brand’s tone, style, accessibility, and regional language consistent across copy.

In plain words
What is it for?
Use it to review copy, guide localization for different regions, train writers, and record preferred and prohibited language.
Why use it?
It reduces conflicting wording and helps different writers or agencies produce copy that follows the same rules.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to review copy, guide localization for different regions, train writers, and record preferred and prohibited language.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/gtmagents/gtm-agents/voice-guidelines
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add gtmagents/gtm-agents --skill voice-guidelines
Clone the repo
git clone --depth 1 https://github.com/gtmagents/gtm-agents

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for voice-guidelines

README.md
[![agentmods](https://agentmods.dev/badge/skills/gtmagents/gtm-agents/voice-guidelines/github.svg)](https://agentmods.dev/skills/gtmagents/gtm-agents/voice-guidelines)
Your own site
<a href="https://agentmods.dev/skills/gtmagents/gtm-agents/voice-guidelines"><img src="https://agentmods.dev/badge/skills/gtmagents/gtm-agents/voice-guidelines/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for voice-guidelines

Your own site · 80×15
<a href="https://agentmods.dev/skills/gtmagents/gtm-agents/voice-guidelines"><img src="https://agentmods.dev/badge/skills/gtmagents/gtm-agents/voice-guidelines.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 18 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 233 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00018 $0.00233
Opus 5 $0.00009 $0.00117
Sonnet 5 $0.00004 $0.00047
Haiku 4.5 $0.00002 $0.00023

Measured 9d ago against content hash 696b10a6a61e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

voice-guidelines scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/copywriting/skills/voice-guidelines/SKILL.md · 31 lines

What it actually says

Voice & Style Guidelines Skill

When to Use

  • Reviewing copy for tone consistency.
  • Localizing copy for new regions or verticals.
  • Training new writers or agencies on brand standards.

Framework

  1. Voice Pillars – e.g., confident, empathetic, pragmatic (with examples).
  2. Tone Ladder – how tone shifts by channel, funnel stage, or audience.
  3. Style Rules – grammar, punctuation, casing, formatting, banned phrases.
  4. Accessibility – reading level, inclusive language, jargon policy.
  5. Localization Notes – regional terminology, regulatory statements, measurement units.

Templates

  • Do/Don’t example library.
  • Localization matrix (region, language, required changes).
  • Voice feedback form (issue, recommendation, owner).

Tips

  • Revisit guidelines quarterly; align with positioning updates.
  • Pair with message-architecture for consistent structure.
  • Track exceptions (e.g., partner co-branding) to avoid conflicting signals.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 31 lines · 18 tokens per session scan A 696b10a6a61e

Subscribe to this mod's changes

voice-guidelines is a skill published in the GitHub repository gtmagents/gtm-agents (399 stars, last pushed 5mo ago), licensed Apache-2.0. It adds 18 tokens to every session and 233 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Related

Other skills, from other repositories

chinese-documentation

A Chinese technical-documentation style guide covering spacing, punctuation, numbers, terminology, and links when Chinese and English appear together.

jnMetaCode/superpowers-zh · 62 tokens

azure-ai-translation-text-py

Azure AI Text Translation SDK for real-time text translation, transliteration, language detection, and dictionary lookup. Use for translating text content in applications. Triggers: "text translation", "translator", "translate text", "transliterate", "TextTranslationClient".

microsoft/skills · 60 tokens

harden

Improve interface resilience through better error handling, i18n support, text overflow handling, and edge case management. Makes interfaces robust and production-ready. Use when the user asks to harden, make production-ready, handle edge cases, add error states, or fix overflow and i18n issues.

fengshao1227/ccg-workflow · 62 tokens

seedance-vocab-ja

This skill should be used when the user asks for Japanese Seedance 2.0 prompt wording, Japanese cinematic vocabulary, or translation of camera, lighting, action, VFX, audio, and production terms into Japanese.

Emily2040/seedance-2.0 · 50 tokens

asc-subscription-localization

Bulk-localize subscription, subscription-group, and in-app purchase display names across App Store locales using asc, including API 4.4.1 version-scoped v2 resources. Use when filling or updating subscription/IAP names and descriptions without App Store Connect UI work.

rorkai/app-store-connect-cli-skills · 60 tokens

i18n-helper

A helper for adding internationalization, which lets software show different languages and regional text. It finds user-visible text written directly in code and moves it into language files.

laolaoshiren/claude-code-skills-zh · 33 tokens