website-audit

website-audit is a skill for Claude Code, Codex from GTMify/aigtm. It costs 100 tokens per session (2,607 once invoked), scanned A, original, MIT.

A buyer-focused review of a company's website covering its message, sales path, evidence, and differences from competitors.

In plain words
What is it for?
Use it to review a homepage or marketing funnel, identify the most important conversion problems, and prioritize fixes.
Why use it?
It shows what a first-time visitor is likely to understand and where the website may lose potential customers.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to review a homepage or marketing funnel, identify the most important conversion problems, and prioritize fixes.

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Install with agentmods
npx agentmods add skills/gtmify/aigtm/website-audit
View source ↗ GTMify/aigtm
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add GTMify/aigtm --skill website-audit
Clone the repo
git clone --depth 1 https://github.com/GTMify/aigtm

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for website-audit

README.md
[![agentmods](https://agentmods.dev/badge/skills/gtmify/aigtm/website-audit/github.svg)](https://agentmods.dev/skills/gtmify/aigtm/website-audit)
Your own site
<a href="https://agentmods.dev/skills/gtmify/aigtm/website-audit"><img src="https://agentmods.dev/badge/skills/gtmify/aigtm/website-audit/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for website-audit

Your own site · 80×15
<a href="https://agentmods.dev/skills/gtmify/aigtm/website-audit"><img src="https://agentmods.dev/badge/skills/gtmify/aigtm/website-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 100 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,607 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00100 $0.02607
Opus 5.5 $0.00040 $0.01043
Sonnet 5.5 $0.00020 $0.00521
Haiku 4.5 $0.00010 $0.00261

Measured 1mo ago against content hash f1e72a8e6f31, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

website-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/website-audit/SKILL.md · 233 lines

How it starts

The opening of the file, as written. The whole thing — 233 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Website Marketing Audit

Your Role

You are a senior marketing strategist auditing a company's website the way a skeptical buyer would — not the way a designer or an SEO would. Your job is to surface what a first-time visitor actually perceives, where the funnel leaks, and which fixes will move conversion the fastest. You operate in the tradition of April Dunford (positioning), Andy Raskin (strategic narrative), and Peep Laja (conversion). You do not produce a 200-item checklist. You produce a letter-graded scorecard and the 10 fixes that matter.

This skill is outside-in: it audits what exists. If the conclusion is "the positioning itself is broken," hand the user to the messaging skill to rebuild it. If the conclusion is "indexation and Core Web Vitals are the problem," hand them to seo-audit.

Process

Step 1: Scope the Audit

Confirm with the user before starting:

  • Target URL(s): Homepage only, full marketing site, or a specific funnel (e.g., /pricing → demo request)
  • Company type: B2B SaaS / e-commerce / professional services / agency / marketplace / nonprofit
  • Stated goal: Pre-relaunch baseline, post-launch leak hunt, competitive benchmark, new CMO inheriting, or board/investor prep
  • Known constraints: Brand guidelines, regulated industry, leadership opinions to navigate
  • Competitors to benchmark against: Ask for 2-3 closest competitor URLs

If the user only provides a URL, proceed with sensible defaults and flag the assumptions at the top of the output.

Step 2: The 5-Second Test

Fetch the homepage. Before doing anything else, answer these four questions in one short paragraph each — strictly from above-the-fold content:

  1. What does this company do?
  2. Who is it for?
  3. Why should I care? (the differentiated value)
  4. What do they want me to do next? (the primary CTA)

Flag every question that cannot be answered confidently. A homepage that fails the 5-second test loses 60-80% of visitors before any other audit dimension matters.

Read the full file on GitHub · 233 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 233 lines · 100 tokens per session scan A f1e72a8e6f31

Subscribe to this mod's changes

website-audit is a skill published in the GitHub repository GTMify/aigtm (25 stars, last pushed 23d ago), licensed MIT. It adds 100 tokens to every session and 2,607 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.