audience-research

audience-research is a skill for Claude Code, Codex from guia-matthieu/clawfu-skills. It costs 96 tokens per session (3,293 once invoked), scanned A, original, MIT.

A research guide for finding the online channels and media that an audience actually follows. It looks beyond basic demographics to places such as podcasts, YouTube channels, publications, and creator accounts.

In plain words
What is it for?
Use it to plan media outreach, advertising, content distribution, sponsorships, partnerships, and entry into new audience segments.
Why use it?
It helps marketers and researchers replace assumptions about where audiences spend time with evidence-based target lists.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to plan media outreach, advertising, content distribution, sponsorships, partnerships, and entry into new audience segments.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/guia-matthieu/clawfu-skills/audience-research
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add guia-matthieu/clawfu-skills --skill audience-research
Clone the repo
git clone --depth 1 https://github.com/guia-matthieu/clawfu-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for audience-research

README.md
[![agentmods](https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/audience-research/github.svg)](https://agentmods.dev/skills/guia-matthieu/clawfu-skills/audience-research)
Your own site
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/audience-research"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/audience-research/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for audience-research

Your own site · 80×15
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/audience-research"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/audience-research.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 96 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,293 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00096 $0.03293
Opus 5 $0.00048 $0.01647
Sonnet 5 $0.00019 $0.00659
Haiku 4.5 $0.00010 $0.00329

Measured 9d ago against content hash 2befda6255a2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

audience-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/strategy/audience-research/SKILL.md · 484 lines

How it starts

The opening of the file, as written. The whole thing — 484 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Audience Research

Discover where your audience actually pays attention online using Rand Fishkin's behavioral intelligence methodology—beyond demographics to actionable media affinity data.

When to Use This Skill

Use this skill when you need to:

  • Find where to reach your audience beyond Google and Facebook ads
  • Discover podcasts, YouTube channels, and publications your audience follows
  • Identify influencers and accounts with real audience overlap
  • Plan PR and media outreach with data-backed target lists
  • Improve ad targeting on YouTube, Meta, and other platforms
  • Create content that resonates by understanding what your audience already engages with
  • Find sponsorship and partnership opportunities with creators and publications
  • Validate or challenge assumptions about your target market

This skill is particularly valuable for:

  • Marketers who want to reach audiences beyond their current network
  • PR professionals seeking hidden gem publications to pitch
  • Content strategists planning distribution strategies
  • Brands launching into new markets or segments
  • Anyone tired of guessing where their audience hangs out

Methodology Foundation

Source: Rand Fishkin - SparkToro / Audience Intelligence methodology

Core Principle: Traditional market research (surveys, interviews) cannot reliably tell you where to reach audiences you don't already reach. Behavioral data—what people actually visit, read, watch, listen to, and follow—fills this gap at scale.

"Audience research has always been about what are the places where this audience pays attention. The beautiful thing about the web is it got way more granular."


What Claude Does vs What You Decide

Claude Does You Decide
Structures production workflow Final creative direction
Suggests technical approaches Equipment and tool choices
Creates templates and checklists Quality standards
Identifies best practices Brand/voice decisions
Generates script outlines Final script approval

Read the full file on GitHub · 484 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 484 lines · 96 tokens per session scan A 2befda6255a2

Subscribe to this mod's changes

audience-research is a skill published in the GitHub repository guia-matthieu/clawfu-skills (149 stars, last pushed 5mo ago), licensed MIT. It adds 96 tokens to every session and 3,293 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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