Instructions file
Instructions for guia-matthieu/clawfu-skills, covering claude.md - clawfu (ex-mktg skills), project overview, the 201 gap (core positioning), the 6 skills that actually matter (201 level) and centaur vs cyborg modes.
Skill Claude CodeCodex
Analyze paid advertising performance across channels and recommend budget reallocation to maximize ROAS and minimize CAC. Use when: planning quarterly ad budget allocation, diagnosing underperforming ad channels, deciding whether to scale spend on a channel, calculating marginal ROI across Google Ads, Meta, LinkedIn…
Skill Claude CodeCodex
Build profitable Google Ads campaigns by applying Perry Marshall's 80/20 principles to paid search optimization Use when: Setting up a new Google Ads account from scratch; Optimizing existing campaigns that are underperforming; Structuring campaigns for maximum quality score and ROI; Applying 80/20 thinking to…
Skill Claude CodeCodex
Apply 2026's top graphic design trends to any creative brief. Based on Kittl × Savee's 2026 Design Trends Report (10 trends + 2 honorable mentions), backed by Adobe, Figma, and Pinterest data. Use when: Designing a brand identity — pick the right aesthetic for your audience; Creating social media assets — use trending…
Skill Claude CodeCodex
Transformez une image 2D en modèle 3D animé prêt pour le web ou le jeu en moins de 30 minutes, en utilisant le workflow Dilum Sanjaya (Hunyuan3D + Mixamo). Use when: Créer un personnage 3D pour un site web - Mascotte, avatar, illustration interactive; Prototyper un asset de jeu - Character design, props…
Skill Claude CodeCodex
Skill "minimalist-image-director" from guia-matthieu/clawfu-skills, covering minimalist image director, when to use this skill, methodology foundation, what claude does vs what you decide and what this skill does.
Skill Claude CodeCodex
Skill "web-design-director" from guia-matthieu/clawfu-skills, covering web design director, when to use this skill, methodology foundation, what claude does vs what you decide and what this skill does.
Skill Claude CodeCodex
Run a structured 5-pass finishing audit on any website before launch — scoring visual polish, technical foundation, UX completeness, content quality, and cross-device readiness on 100 points. Use when: Pre-launch - Final validation before going live; Post-redesign - Verify nothing broke during the overhaul; Client…
Skill Claude CodeCodex
Calculate A/B test statistical significance. Use when: determining if test results are significant; calculating required sample size; estimating test duration; analyzing conversion experiments; making data-driven decisions.
Skill Claude CodeCodex
Analyze user retention by cohort. Use when: measuring customer retention; understanding lifecycle patterns; comparing acquisition cohorts; tracking engagement over time; identifying churn risks.
Skill Claude CodeCodex
Analyze conversion funnels and identify drop-offs. Use when: analyzing checkout funnel; tracking signup flow; identifying conversion blockers; optimizing user journey; visualizing funnel performance.
Skill Claude CodeCodex
Analyze sentiment in text using ML models. Use when: analyzing customer reviews; processing NPS feedback; monitoring brand mentions; evaluating campaign responses; categorizing support tickets.
Skill Claude CodeCodex
Master the essential audio post-production techniques—normalization, compression, EQ, and noise reduction—using the correct processing order to achieve professional-quality audio. Use when: Editing podcast episodes or video soundtracks; Cleaning up recorded voiceovers; Improving audio quality for marketing content…
Skill Claude CodeCodex
Create memorable sonic logos using design principles from Intel, Netflix, and McDonald's—crafting 2-5 second audio signatures that achieve instant brand recognition. Use when: Creating a sonic logo for a brand; Evaluating audio logo proposals from agencies; Understanding what makes sonic logos effective; Briefing…
Skill Claude CodeCodex
Master ACX-compliant audiobook production using Audible's technical standards and Richard Mayer's multimedia learning principles for engaging, professional audio. Use when: Producing an audiobook for Audible/ACX distribution; Creating audio versions of courses or written content; Setting up narration workflow for…
Skill Claude CodeCodex
Master the art of podcast interviewing using NPR training methodology and Tim Ferriss's preparation techniques to extract compelling stories and insights from any guest. Use when: Preparing for a podcast interview with a guest; Designing questions that elicit stories, not soundbites; Struggling to get guests to open…
Skill Claude CodeCodex
Master Ira Glass's narrative storytelling methodology from This American Life to create podcasts that captivate listeners through the power of story. Use when: Creating a branded podcast or audio content series; Structuring episodes for maximum listener engagement; Transforming raw interviews into compelling…
Skill Claude CodeCodex
Optimize podcast content for search engines using transcripts, structured show notes, and strategic keyword targeting to drive organic discovery. Use when: Launching a new podcast and planning for discoverability; Adding transcripts to existing episodes for SEO benefit; Optimizing show notes for search traffic…
Skill Claude CodeCodex
Automate repetitive audio tasks with Python using PyDub for batch processing, format conversion, normalization, and content assembly. Use when: Processing large numbers of audio files consistently; Converting between audio formats at scale; Normalizing loudness across a batch of files; Assembling intros/outros…
Skill Claude CodeCodex
Capture professional-quality remote interviews using double-ender technique and dedicated recording platforms for podcasts, media, and content production. Use when: Setting up remote podcast interviews with guests; Recording media interviews across distances; Creating customer interview content; Producing expert…
Skill Claude CodeCodex
Build a complete audio identity for your brand using the 7-step methodology—from brand assessment through deployment—creating memorable sonic assets that drive recognition and trust. Use when: Creating audio branding for a new company; Refreshing outdated brand sounds; Developing audio guidelines for consistent usage…
Skill Claude CodeCodex
Apply Walter Murch's legendary film sound principles to marketing video, creating emotionally resonant audio that audiences feel without consciously noticing. Use when: Designing sound for brand films and documentaries; Creating emotional impact in video ads; Layering music, effects, and voice effectively; Building…
Skill Claude CodeCodex
Transform podcast transcripts into multiple content assets—blog posts, social snippets, newsletters, and SEO-optimized landing pages—using systematic repurposing workflows. Use when: Maximizing ROI from podcast episodes; Creating blog content from audio/video; Generating social media posts from long-form content…
Skill Claude CodeCodex
Create functional and emotionally resonant audio for digital products using Audio UX methodology—from notification sounds to complete sonic systems. Use when: Designing notification sounds for an app; Creating a complete audio system for a digital product; Adding audio feedback to UI interactions; Building accessible…