web-design-director

web-design-director is a skill for Claude Code, Codex from guia-matthieu/clawfu-skills. It costs 0 tokens per session (7,517 once invoked), scanned A, original, MIT.

A visual design framework for choosing how a website should feel, such as warm, calm, professional, or energetic. It uses annotated website examples to connect those feelings to design choices.

In plain words
What is it for?
Use it to choose between directions such as dark or light, minimal or rich, and editorial or product-focused. It can also guide mood boards and design decisions from a brand’s positioning.
Why use it?
It helps turn vague requests like “make it feel professional but warm” into a clear visual direction before coding. It also helps avoid designs that look generic or template-based.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to choose between directions such as dark or light, minimal or rich, and editorial or product-focused. It can also guide mood boards and design decisions from a brand’s positioning.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/guia-matthieu/clawfu-skills/web-design-director
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add guia-matthieu/clawfu-skills --skill web-design-director
Clone the repo
git clone --depth 1 https://github.com/guia-matthieu/clawfu-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for web-design-director

README.md
[![agentmods](https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/web-design-director/github.svg)](https://agentmods.dev/skills/guia-matthieu/clawfu-skills/web-design-director)
Your own site
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/web-design-director"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/web-design-director/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for web-design-director

Your own site · 80×15
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/web-design-director"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/web-design-director.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 0 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 7,517 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.07517
Opus 5 $0.00000 $0.03759
Sonnet 5 $0.00000 $0.01503
Haiku 4.5 $0.00000 $0.00752

Measured 12d ago against content hash 0d7ca0f4a2ab, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

web-design-director scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ai-design/web-design-director/SKILL.md · 521 lines

How it starts

The opening of the file, as written. The whole thing — 521 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Web Design Director

Visual design direction framework organized by emotional intent (Warm/Cold x Active/Calm). The first design reference system that categorizes sites by what they make you FEEL, not how they look. Includes 48 annotated public website references.

When to Use This Skill

  • Starting a new website project and deciding the visual direction before coding
  • A client says "I want it to feel professional but warm" and you need to translate that into concrete design decisions
  • You have a brand positioning (Dunford, StoryBrand) and need to map it to visual language
  • Choosing between design approaches (dark mode vs light, minimal vs rich, editorial vs product)
  • Building a mood board from references that match the brand's emotional territory
  • When AI-generated designs come back looking "template-y" because they lack intentional direction

Methodology Foundation

Sources:

  • Emotional Design (Don Norman, 2004) — visceral, behavioral, reflective processing
  • Brand positioning theory (April Dunford, "Obviously Awesome") — competitive alternatives define visual territory
  • Color psychology research — warm/cool spectrum and behavioral response
  • Web design pattern analysis — 48 public sites analyzed across 4 emotional quadrants
  • Gap analysis of 12 design inspiration platforms (Awwwards, Dribbble, Godly, Mobbin, etc.)

Core Insight: Every existing design inspiration platform (Awwwards, Dribbble, Behance, Godly, Mobbin, SiteInspire, Lapa.ninja) categorizes by visual style, industry, platform, or color. ZERO platforms organize by emotional intent. This is the gap. A "minimal dark site" can feel luxurious (Cartier) or threatening (CrowdStrike) — the visual style is the same, the emotional effect is opposite. Style without intent is decoration. Intent without style is a wireframe.

The Emotional Quadrant:

              WARM
         (approach, trust)
               |
    Warm+Active | Warm+Calm
    (energy,    | (comfort,
     delight)   |  safety)
               |
ACTIVE --------+-------- CALM
(momentum,     |    (restraint,
 disruption)   |     authority)
               |
    Cold+Active | Cold+Calm
    (innovation,| (luxury,
     power)     |  exclusivity)
               |
              COLD
         (distance, precision)

Read the full file on GitHub · 521 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 521 lines · 0 tokens per session scan A 0d7ca0f4a2ab

Subscribe to this mod's changes

web-design-director is a skill published in the GitHub repository guia-matthieu/clawfu-skills (149 stars, last pushed 5mo ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 7,517 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

information-architecture

Design the structure of a website or product including sitemap, navigation, URL structure, content types, taxonomy, and labeling. Use this skill whenever the user asks to plan a sitemap, design navigation, structure URLs, define content types, build taxonomies, design site search, or organize content at the system…

rampstackco/claude-skills · 131 tokens

frontend

Builds, styles, and polishes web UI and UX. Use for any frontend, page, component, styling, layout, animation, or visual-quality task, or when asked to make an interface look or feel a certain way.

code-yeongyu/oh-my-openagent · 49 tokens

ambience-skill

Layer A ambience-and-typographic-motion reference anchored to the react-bits catalog (reactbits.dev). Stacks on any style skill whenever work adds a hero atmosphere, an animated or shader background, a typographic reveal (split, blur, shimmer, typewriter, count-up, marquee), scroll storytelling, or card surface…

code-yeongyu/oh-my-openagent · 132 tokens

interaction-skill

Layer A interaction-mechanics reference anchored to the beui.dev catalog. Stacks on any style skill whenever work adds or changes motion or interaction — micro-interactions, animated components, transitions, gestures, hover/press/state feedback, loading/success/error morphs, 'make it feel alive'. Mandates reading the…

code-yeongyu/oh-my-openagent · 104 tokens

layout-skill

Layer A layout-mechanics reference. Stacks on any style skill when the screen is an app shell, dashboard, settings, list-detail, mail/inbox, or any layout with fixed regions plus a scrolling body — or when a layout breaks under long, empty, or unbroken content. Owns spatial structure and scroll ownership; owns zero…

code-yeongyu/oh-my-openagent · 88 tokens

vertical-site-conventions

Compose pages and sites that read as their vertical: ecommerce-catalog storefronts that look like storefronts, hospitality-food sites that look like restaurants, b2b-manufacturer sites that look industrial. Use this skill whenever the user wants to build a site that looks like the vertical it serves, fix a build that…

rampstackco/claude-skills · 190 tokens