Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add guia-matthieu/clawfu-skills --skill google-ads-expertgit clone --depth 1 https://github.com/guia-matthieu/clawfu-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/guia-matthieu/clawfu-skills/google-ads-expert)<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/google-ads-expert"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/google-ads-expert/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/google-ads-expert"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/google-ads-expert.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00088 | $0.04441 |
| Opus 5 | $0.00044 | $0.02220 |
| Sonnet 5 | $0.00018 | $0.00888 |
| Haiku 4.5 | $0.00009 | $0.00444 |
Grade A, and why
google-ads-expert scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 572 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Google Ads Expert - Master Paid Search with 80/20 Thinking
Build profitable Google Ads campaigns by applying Perry Marshall's 80/20 principles to paid search optimization
When to Use This Skill
- Setting up a new Google Ads account from scratch
- Optimizing existing campaigns that are underperforming
- Structuring campaigns for maximum quality score and ROI
- Applying 80/20 thinking to identify high-leverage optimizations
- Scaling profitable campaigns without wasting budget
- Qualifying leads before they click (saving money on bad clicks)
- Prioritizing optimization efforts for maximum impact
Methodology Foundation
| Aspect | Details |
|---|---|
| Source | Ultimate Guide to Google Ads, 80/20 Sales and Marketing |
| Expert | Perry Marshall - Pioneer of Google Ads education, 80/20 marketing guru |
| Core Principle | "Most people think traffic is 80% of the battle, but it's really 20%. CONVERSION is 80% of the battle. Once conversion is solid, traffic mysteries solve themselves." |
What Claude Does vs What You Decide
| Claude Does | You Decide |
|---|---|
| Structures content frameworks | Final messaging |
| Suggests persuasion techniques | Brand voice |
| Creates draft variations | Version selection |
| Identifies optimization opportunities | Publication timing |
| Analyzes competitor approaches | Strategic direction |
What This Skill Does
This skill combines Google Ads technical mastery with strategic 80/20 thinking to help you build campaigns that are profitable from the start.
You'll learn to:
- Apply 80/20 to campaigns - Find the 20% of effort that drives 80% of results
- Structure for Quality Score - Organize campaigns for maximum relevance
- Rack the shotgun - Qualify visitors before they cost you money
- Optimize the right things - Peel back the optimization onion correctly
- Scale profitably - Know when and how to increase spend
- Think in conversions - Put conversion ahead of traffic
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 572 lines · 88 tokens per session scan A 2c51601658fe
google-ads-expert is a skill published in the GitHub repository guia-matthieu/clawfu-skills (149 stars, last pushed 5mo ago), licensed MIT. It adds 88 tokens to every session and 4,441 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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