Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add guia-matthieu/clawfu-skills --skill brand-strategygit clone --depth 1 https://github.com/guia-matthieu/clawfu-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/guia-matthieu/clawfu-skills/brand-strategy)<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/brand-strategy"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/brand-strategy/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/brand-strategy"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/brand-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00090 | $0.04537 |
| Opus 5 | $0.00045 | $0.02269 |
| Sonnet 5 | $0.00018 | $0.00907 |
| Haiku 4.5 | $0.00009 | $0.00454 |
Grade A, and why
brand-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 579 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand Strategy - Build a Brand People Believe In
Create distinctive brands that customers choose because they believe there's no substitute, using Marty Neumeier's Brand Gap and Zag frameworks
When to Use This Skill
- Building a new brand from scratch (startup, product, service)
- Repositioning an existing brand that's become commoditized
- Defining brand differentiation when competitors all look the same
- Creating brand guidelines for consistent execution
- Evaluating brand strength through structured testing
- Planning brand architecture for multi-product companies
- Developing brand names and taglines
- Aligning brand strategy with business strategy to close the "brand gap"
Methodology Foundation
| Aspect | Details |
|---|---|
| Source | The Brand Gap (2003), Zag (2006) |
| Expert | Marty Neumeier - Director of Transformation at Liquid Agency, author of brand strategy classics |
| Core Principle | "A brand is a customer's gut feeling about a product, service, or company. It's not what YOU say it is—it's what THEY say it is." |
What Claude Does vs What You Decide
| Claude Does | You Decide |
|---|---|
| Structures production workflow | Final creative direction |
| Suggests technical approaches | Equipment and tool choices |
| Creates templates and checklists | Quality standards |
| Identifies best practices | Brand/voice decisions |
| Generates script outlines | Final script approval |
What This Skill Does
This skill helps you build brands that customers believe have no substitute—charismatic brands that command loyalty and premium pricing.
You'll learn to:
- Define what a brand really is - Beyond logos to gut feelings
- Bridge the brand gap - Connect strategy and creativity
- Find your Zag - Radical differentiation that matters
- Create the "Onliness Statement" - Articulate your unique position
- Test brand effectiveness - Validate with real methods
- Grow and protect the brand - Evolve without losing essence
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 579 lines · 90 tokens per session scan A 8d0d85f1e98f
brand-strategy is a skill published in the GitHub repository guia-matthieu/clawfu-skills (149 stars, last pushed 5mo ago), licensed MIT. It adds 90 tokens to every session and 4,537 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
Other skills, from other repositories
ads-creative-development
How to produce ad creative that converts at performance scale. Hook patterns, format selection, video pacing, variation systems, sequential testing methodology, fatigue detection, brand-voice alignment without conversion dilution, and platform-specific creative norms. Triggers on ad creative, ad design, hook patterns…
ads-performance-analytics
How to read paid media dashboards without fooling yourself. Attribution models, platform reporting quirks, multi-platform reconciliation, ROAS vs LTV horizon traps, statistical noise in performance metrics, incrementality testing, and the failure modes that produce expensive lessons. Triggers on read paid media…
paid-media-strategy
A discipline for running paid media that does not light money on fire. Hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what NOT to spend on, attribution reality, and the failure modes that produce expensive lessons. Triggers on paid media…
community-outreach
Systemneutrale Automatisierung für lösungsorientierten Community Outreach und Repo-Recommender in Foren, Reddit und Plattformen nach dem Human-in-the-Loop-Prinzip (EU AI Act konform).
error-log
Apply when learning from a mistake. Central memory of past errors and derived rules; consult before logging a new error to avoid duplicates.
python
Apply when writing Python code. Type hints, error handling, mutable defaults, async patterns, and packaging conventions.