brand-voice

brand-voice is a skill for Claude Code, Codex from guia-matthieu/clawfu-skills. It costs 57 tokens per session (2,335 once invoked), scanned A, original, MIT.

A writing guide for keeping client-facing content consistent with a person’s real voice. It treats AI as an editor and thinking partner, using the writer’s own draft as the starting point.

In plain words
What is it for?
Use it to revise marketing copy, client communications, and other public-facing writing without losing the writer’s personal style.
Why use it?
It reduces generic or corporate-sounding AI writing while preserving the author’s phrasing, personality, and point of view.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to revise marketing copy, client communications, and other public-facing writing without losing the writer’s personal style.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/guia-matthieu/clawfu-skills/brand-voice
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add guia-matthieu/clawfu-skills --skill brand-voice
Clone the repo
git clone --depth 1 https://github.com/guia-matthieu/clawfu-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-voice

README.md
[![agentmods](https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/brand-voice/github.svg)](https://agentmods.dev/skills/guia-matthieu/clawfu-skills/brand-voice)
Your own site
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/brand-voice"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/brand-voice/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-voice

Your own site · 80×15
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/brand-voice"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/brand-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 57 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,335 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00057 $0.02335
Opus 5 $0.00028 $0.01167
Sonnet 5 $0.00011 $0.00467
Haiku 4.5 $0.00006 $0.00233

Measured 13d ago against content hash 7ce32f7b3805, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

brand-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/branding/brand-voice/SKILL.md · 330 lines

How it starts

The opening of the file, as written. The whole thing — 330 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Voice & Authentic Writing

Preserve authentic human voice in AI-assisted writing using the Voice Preservation Method.

Purpose

Ensure all content maintains authentic brand voice using the Voice Preservation Method - transforming AI from ghostwriter to thinking partner while preserving genuine human voice.

Core Philosophy

Voice is identity made audible. It's not word choice or syntax—it's the blend of experience, conviction, and rhythm that tells readers who's speaking, what they value, and why it matters.

The Paradox: AI makes writing easier but communication harder. Generic efficiency creates disconnection. The goal is to use AI as a collaborator, not a replacement.


The Draft-First Principle

Never let AI originate. Always draft first, delegate later.

Your messy first draft contains your voice. AI polish can preserve it. AI generation replaces it.

AI as Collaborator AI as Ghostwriter
Helps you think Replaces you
Organizes your ideas Generates ideas
Preserves your phrasing Invents phrasing
Removes clutter Removes personality

The Reader Question Framework

Every audience silently asks three questions. Your content must answer them:

1. What are you really trying to tell me?

Purpose: Cut through corporate fog to find the actual message.

  • Write your message
  • Ask: "If I had only one sentence, what would it be?"
  • That sentence is your core. Everything else supports it.

Red flags: You need three paragraphs to "set up" your point, hedging with qualifiers, message could apply to any organization.

2. Why are you telling me now?

Purpose: Establish urgency and context without manipulation.

  • Identify the trigger: What changed? What deadline? What opportunity?
  • Make the timing explicit
  • Connect timing to the reader's experience

Red flags: Message could have been sent any time in the past year, no connection to current events.

Read the full file on GitHub · 330 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 330 lines · 57 tokens per session scan A 7ce32f7b3805

Subscribe to this mod's changes

brand-voice is a skill published in the GitHub repository guia-matthieu/clawfu-skills (149 stars, last pushed 5mo ago), licensed MIT. It adds 57 tokens to every session and 2,335 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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