Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add guia-matthieu/clawfu-skills --skill buyer-personasgit clone --depth 1 https://github.com/guia-matthieu/clawfu-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/guia-matthieu/clawfu-skills/buyer-personas)<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/buyer-personas"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/buyer-personas/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/buyer-personas"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/buyer-personas.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00090 | $0.03621 |
| Opus 5 | $0.00045 | $0.01810 |
| Sonnet 5 | $0.00018 | $0.00724 |
| Haiku 4.5 | $0.00009 | $0.00362 |
Grade A, and why
buyer-personas scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 524 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Buyer Personas
Create actionable buyer personas using Adele Revella's 5 Rings of Buying Insight methodology—based on real buyer stories, not demographics.
When to Use This Skill
Use this skill when you need to:
- Understand why buyers buy (or don't buy) your solution
- Create personas that drive action rather than gather dust
- Align marketing and sales around real buyer insights
- Develop messaging that resonates with actual decision-makers
- Map content to the buyer's journey
- Identify differentiation opportunities based on buyer concerns
- Improve win rates by addressing what buyers actually care about
This skill is particularly valuable for:
- B2B companies with complex buying decisions
- Product launches targeting new segments
- Companies with misaligned sales and marketing
- Teams relying on assumed or outdated buyer knowledge
Methodology Foundation
Source: Adele Revella - Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business (2015)
Core Principle: Buyer personas should be built on buying insights—the actual factors that influence purchase decisions—not demographic profiles or job titles. The 5 Rings of Buying Insight provide a framework for capturing what really matters.
"Buyer personas are examples or archetypes of real buyers that allow marketers to craft strategies to promote products and services to the people who might buy them... based on real stories related by actual buyers."
What Claude Does vs What You Decide
| Claude Does | You Decide |
|---|---|
| Structures video workflow | Final creative vision |
| Suggests shot compositions | Equipment selection |
| Creates storyboard templates | Brand aesthetics |
| Generates script frameworks | Final approval |
| Identifies technical requirements | Budget allocation |
What This Skill Does
When invoked, I will guide you through Revella's buyer persona methodology:
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 9d ago First seen · 524 lines · 90 tokens per session scan A 048a3a8e2a4b
buyer-personas is a skill published in the GitHub repository guia-matthieu/clawfu-skills (149 stars, last pushed 5mo ago), licensed MIT. It adds 90 tokens to every session and 3,621 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
Other skills, from other repositories
ads-creative-development
How to produce ad creative that converts at performance scale. Hook patterns, format selection, video pacing, variation systems, sequential testing methodology, fatigue detection, brand-voice alignment without conversion dilution, and platform-specific creative norms. Triggers on ad creative, ad design, hook patterns…
ads-performance-analytics
How to read paid media dashboards without fooling yourself. Attribution models, platform reporting quirks, multi-platform reconciliation, ROAS vs LTV horizon traps, statistical noise in performance metrics, incrementality testing, and the failure modes that produce expensive lessons. Triggers on read paid media…
paid-media-strategy
A discipline for running paid media that does not light money on fire. Hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what NOT to spend on, attribution reality, and the failure modes that produce expensive lessons. Triggers on paid media…
community-outreach
Systemneutrale Automatisierung für lösungsorientierten Community Outreach und Repo-Recommender in Foren, Reddit und Plattformen nach dem Human-in-the-Loop-Prinzip (EU AI Act konform).
error-log
Apply when learning from a mistake. Central memory of past errors and derived rules; consult before logging a new error to avoid duplicates.
python
Apply when writing Python code. Type hints, error handling, mutable defaults, async patterns, and packaging conventions.