cognitive-biases

cognitive-biases is a skill for Claude Code, Codex from guia-matthieu/clawfu-skills. It costs 95 tokens per session (3,945 once invoked), scanned A, original, MIT.

A marketing framework based on behavioral economics, the study of how people make real-world decisions. It explains common thinking patterns and how they affect customer actions.

In plain words
What is it for?
Use it to improve pricing pages, emails, onboarding, loyalty programmes, and checkout flows. It also helps you create and test behavioural changes based on clear hypotheses.
Why use it?
It helps you find decision barriers and design customer experiences that are easier to understand and act on. This can guide more relevant messaging and testing.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it to improve pricing pages, emails, onboarding, loyalty programmes, and checkout flows. It also helps you create and test behavioural changes based on clear hypotheses.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/guia-matthieu/clawfu-skills/cognitive-biases
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add guia-matthieu/clawfu-skills --skill cognitive-biases
Clone the repo
git clone --depth 1 https://github.com/guia-matthieu/clawfu-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for cognitive-biases

README.md
[![agentmods](https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/cognitive-biases/github.svg)](https://agentmods.dev/skills/guia-matthieu/clawfu-skills/cognitive-biases)
Your own site
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/cognitive-biases"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/cognitive-biases/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for cognitive-biases

Your own site · 80×15
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/cognitive-biases"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/cognitive-biases.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 95 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,945 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00095 $0.03945
Opus 5 $0.00048 $0.01972
Sonnet 5 $0.00019 $0.00789
Haiku 4.5 $0.00010 $0.00394

Measured 9d ago against content hash 3a95f0165029, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

cognitive-biases scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/strategy/cognitive-biases/SKILL.md · 575 lines

How it starts

The opening of the file, as written. The whole thing — 575 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Cognitive Biases for Marketing

Apply Kahneman and Thaler's behavioral economics principles to marketing—understand how customers actually make decisions and design experiences that work with human psychology, not against it.

When to Use This Skill

Use this skill when you need to:

  • Improve conversion rates by removing friction and applying behavioral nudges
  • Design pricing pages that guide customers toward optimal choices
  • Write copy that resonates with how people actually process information
  • Create urgency and scarcity that feels authentic, not manipulative
  • Increase email open rates and click-through rates
  • Reduce cart abandonment by understanding decision barriers
  • Build loyalty programs that drive repeat behavior
  • Design onboarding flows that drive activation
  • A/B test strategically based on behavioral hypotheses

This skill is particularly valuable for:

  • Conversion rate optimizers seeking science-backed tactics
  • Product managers designing user experiences
  • Copywriters crafting persuasive messaging
  • Pricing strategists structuring offers
  • Email marketers improving engagement
  • Anyone who wants to understand why customers behave irrationally

Methodology Foundation

Source: Daniel Kahneman (Thinking, Fast and Slow) & Richard Thaler (Nudge, Misbehaving)

Core Principle: Humans don't make decisions like rational economic agents. We use mental shortcuts (heuristics) that lead to predictable biases. Understanding these biases allows you to design marketing that works with human psychology rather than against it.

"If you want to encourage someone to do something, make it easy." — Richard Thaler


What Claude Does vs What You Decide

Claude Does You Decide
Structures content frameworks Final messaging
Suggests persuasion techniques Brand voice
Creates draft variations Version selection
Identifies optimization opportunities Publication timing
Analyzes competitor approaches Strategic direction

Read the full file on GitHub · 575 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 575 lines · 95 tokens per session scan A 3a95f0165029

Subscribe to this mod's changes

cognitive-biases is a skill published in the GitHub repository guia-matthieu/clawfu-skills (149 stars, last pushed 5mo ago), licensed MIT. It adds 95 tokens to every session and 3,945 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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