content-strategy

content-strategy is a skill for Claude Code, Codex from guia-matthieu/clawfu-skills. It costs 88 tokens per session (3,899 once invoked), scanned A, original, MIT.

A structured plan for building an ongoing content marketing program: publishing useful information to attract and engage a specific audience, then support business growth.

In plain words
What is it for?
Planning articles, videos, newsletters, or other content; creating an editorial calendar; and showing leaders how content contributes to business results.
Why use it?
It replaces ad-hoc campaigns with a shared content mission, publishing plan, channel choices, and ways to measure results.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Planning articles, videos, newsletters, or other content; creating an editorial calendar; and showing leaders how content contributes to business results.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/guia-matthieu/clawfu-skills/content-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add guia-matthieu/clawfu-skills --skill content-strategy
Clone the repo
git clone --depth 1 https://github.com/guia-matthieu/clawfu-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for content-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/content-strategy/github.svg)](https://agentmods.dev/skills/guia-matthieu/clawfu-skills/content-strategy)
Your own site
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/content-strategy"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/content-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for content-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/content-strategy"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/content-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 88 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,899 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00088 $0.03899
Opus 5 $0.00044 $0.01950
Sonnet 5 $0.00018 $0.00780
Haiku 4.5 $0.00009 $0.00390

Measured 11d ago against content hash a17bde6d815d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

content-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/content/content-strategy/SKILL.md · 578 lines

How it starts

The opening of the file, as written. The whole thing — 578 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Content Strategy - Build an Audience That Buys

Create a content engine that attracts, engages, and converts using Joe Pulizzi's Epic Content Marketing methodology

When to Use This Skill

  • Starting a content marketing program from scratch or revamping an existing one
  • Building an audience for your brand, product, or service
  • Creating a content mission statement to align your team
  • Developing an editorial calendar and content plan
  • Choosing content types and channels strategically
  • Measuring content ROI and proving value to leadership
  • Escaping campaign mentality for sustainable content

Methodology Foundation

Aspect Details
Source Epic Content Marketing (2014, 2nd ed. 2023)
Expert Joe Pulizzi - Founder of Content Marketing Institute, creator of Content Marketing World
Core Principle "Content marketing is about creating valuable information your customers are passionate about so they actually pay attention to you. By delivering consistent, ongoing value, buyers reward you with their business and loyalty."

What Claude Does vs What You Decide

Claude Does You Decide
Structures production workflow Final creative direction
Suggests technical approaches Equipment and tool choices
Creates templates and checklists Quality standards
Identifies best practices Brand/voice decisions
Generates script outlines Final script approval

What This Skill Does

This skill helps you build content marketing that matters—content people would miss if it disappeared. Instead of interrupting people with ads, you attract them with value.

You'll learn to:

  1. Define your content niche - Be the best in a specific area
  2. Create a content mission - Align all efforts around a clear purpose
  3. Build your audience - Move people from visitors to superfans
  4. Plan content strategically - Map content to the buyer journey
  5. Execute consistently - The #1 factor in content success
  6. Measure what matters - Prove ROI to leadership

Read the full file on GitHub · 578 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 578 lines · 88 tokens per session scan A a17bde6d815d

Subscribe to this mod's changes

content-strategy is a skill published in the GitHub repository guia-matthieu/clawfu-skills (149 stars, last pushed 5mo ago), licensed MIT. It adds 88 tokens to every session and 3,899 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

ads-performance-analytics

How to read paid media dashboards without fooling yourself. Attribution models, platform reporting quirks, multi-platform reconciliation, ROAS vs LTV horizon traps, statistical noise in performance metrics, incrementality testing, and the failure modes that produce expensive lessons. Triggers on read paid media…

rampstackco/claude-skills · 147 tokens

ads-creative-development

How to produce ad creative that converts at performance scale. Hook patterns, format selection, video pacing, variation systems, sequential testing methodology, fatigue detection, brand-voice alignment without conversion dilution, and platform-specific creative norms. Triggers on ad creative, ad design, hook patterns…

rampstackco/claude-skills · 124 tokens

paid-media-strategy

A discipline for running paid media that does not light money on fire. Hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what NOT to spend on, attribution reality, and the failure modes that produce expensive lessons. Triggers on paid media…

rampstackco/claude-skills · 142 tokens

community-outreach

Systemneutrale Automatisierung für lösungsorientierten Community Outreach und Repo-Recommender in Foren, Reddit und Plattformen nach dem Human-in-the-Loop-Prinzip (EU AI Act konform).

ellmos-ai/skills · 48 tokens

error-log

Apply when learning from a mistake. Central memory of past errors and derived rules; consult before logging a new error to avoid duplicates.

sordi-ai/skill-everything · 29 tokens

react

Apply when writing React components. Hook discipline, state placement, performance, async cleanup, and list keys.

sordi-ai/skill-everything · 23 tokens