Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add guia-matthieu/clawfu-skills --skill copywriting-awarenessgit clone --depth 1 https://github.com/guia-matthieu/clawfu-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/guia-matthieu/clawfu-skills/copywriting-awareness)<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/copywriting-awareness"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/copywriting-awareness/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/copywriting-awareness"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/copywriting-awareness.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00087 | $0.03364 |
| Opus 5 | $0.00044 | $0.01682 |
| Sonnet 5 | $0.00017 | $0.00673 |
| Haiku 4.5 | $0.00009 | $0.00336 |
Grade A, and why
copywriting-awareness scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 452 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Schwartz Awareness Levels Copywriting
Master Eugene Schwartz's 5 Stages of Awareness framework from "Breakthrough Advertising" (1966) to write copy that meets prospects where they are.
When to Use This Skill
- Writing copy and unsure how "aware" your audience is
- Creating multi-stage funnels with different messaging per stage
- Building email sequences that nurture from cold to ready-to-buy
- Optimizing ads for different audience temperatures
- Diagnosing why existing copy isn't converting
- Planning content marketing strategy by awareness level
Methodology Foundation
Source: Eugene Schwartz - "Breakthrough Advertising" (1966)
Core Principle: Prospects exist on a spectrum of awareness. Your copy must meet them at their current stage and move them to the next. "It's not enough to have a great product to sell. You also need to meet the potential customer where they're at, in their current frame of mind."
Schwartz's Key Insight: "As your prospect moves through the stages, the selling job gets easier." The more aware the market, the more direct you can be.
What Claude Does vs What You Decide
| Claude Does | You Decide |
|---|---|
| Structures production workflow | Final creative direction |
| Suggests technical approaches | Equipment and tool choices |
| Creates templates and checklists | Quality standards |
| Identifies best practices | Brand/voice decisions |
| Generates script outlines | Final script approval |
What This Skill Does
- Diagnoses audience awareness level - Determines where prospects are on the spectrum
- Prescribes copy approach per stage - Specific tactics for each awareness level
- Maps content types to stages - Which formats work for which awareness
- Sequences messaging - How to move prospects stage-by-stage
- Optimizes existing copy - Identifies awareness mismatches
How to Use
Diagnose Audience Awareness
What awareness level is my audience at?
Product: [your product]
Traffic source: [where they're coming from]
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 452 lines · 87 tokens per session scan A a09d4c5b111e
copywriting-awareness is a skill published in the GitHub repository guia-matthieu/clawfu-skills (149 stars, last pushed 5mo ago), licensed MIT. It adds 87 tokens to every session and 3,364 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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