cta-writing

cta-writing is a skill for Claude Code, Codex from guia-matthieu/clawfu-skills. It costs 73 tokens per session (3,615 once invoked), scanned A, original, MIT.

A guide for writing calls to action, the words that ask readers to take the next step, such as clicking a button, signing up, or making a purchase.

In plain words
What is it for?
Writing button labels, email prompts, landing-page actions, and small pieces of interface text. It also supports creating and comparing different versions.
Why use it?
It helps remove uncertainty and hesitation at the point where a reader must decide what to do next.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Writing button labels, email prompts, landing-page actions, and small pieces of interface text. It also supports creating and comparing different versions.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/guia-matthieu/clawfu-skills/cta-writing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add guia-matthieu/clawfu-skills --skill cta-writing
Clone the repo
git clone --depth 1 https://github.com/guia-matthieu/clawfu-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for cta-writing

README.md
[![agentmods](https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/cta-writing/github.svg)](https://agentmods.dev/skills/guia-matthieu/clawfu-skills/cta-writing)
Your own site
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/cta-writing"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/cta-writing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for cta-writing

Your own site · 80×15
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/cta-writing"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/cta-writing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 73 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,615 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00073 $0.03615
Opus 5 $0.00036 $0.01808
Sonnet 5 $0.00015 $0.00723
Haiku 4.5 $0.00007 $0.00362

Measured 12d ago against content hash 30bcdbf9dc08, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

cta-writing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/content/cta-writing/SKILL.md · 594 lines

How it starts

The opening of the file, as written. The whole thing — 594 lines — stays where its author put it; the contents beside it link to each section on GitHub.

CTA Writing

Master the art of calls-to-action that convert. Direct CTAs, transitional CTAs, button copy, and microcopy that turns readers into customers.

When to Use This Skill

  • Writing button text for landing pages and emails
  • Creating CTAs for different stages of awareness
  • Designing click-worthy microcopy
  • A/B testing CTA variations
  • Building email sequences with graduated CTAs
  • Reducing friction at conversion points

Methodology Foundation

Source: Compiled from direct response advertising, CRO research, and modern SaaS best practices (Joanna Wiebe, Unbounce, CXL Institute studies).

Core Principle: A CTA isn't just a button—it's the bridge between desire and action. Great CTAs complete the thought: "I want to ______."

Why This Matters: Your page can do everything right, but if the CTA fails, the conversion fails. CTAs are the single most tested element in conversion optimization for a reason.

What Claude Does vs What You Decide

Claude Does You Decide
Structures production workflow Final creative direction
Suggests technical approaches Equipment and tool choices
Creates templates and checklists Quality standards
Identifies best practices Brand/voice decisions
Generates script outlines Final script approval

What This Skill Does

  1. Writes high-converting CTAs - Button text that gets clicked
  2. Matches CTA to funnel stage - Right ask at the right time
  3. Creates CTA variations - A/B test candidates
  4. Crafts transitional CTAs - Lower-commitment alternatives
  5. Writes supporting microcopy - Text around the CTA that reduces friction

How to Use

Generate CTAs

Write 10 CTAs for:
Product: [description]
Page goal: [signup, purchase, demo, etc.]
Audience awareness: [unaware, problem-aware, solution-aware, product-aware, most-aware]

Transitional CTAs

Create low-commitment CTAs for cold traffic:
Product: [description]
Ultimate goal: [final conversion]

Read the full file on GitHub · 594 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 594 lines · 73 tokens per session scan A 30bcdbf9dc08

Subscribe to this mod's changes

cta-writing is a skill published in the GitHub repository guia-matthieu/clawfu-skills (149 stars, last pushed 5mo ago), licensed MIT. It adds 73 tokens to every session and 3,615 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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