Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add guia-matthieu/clawfu-skills --skill dan-kennedy-copygit clone --depth 1 https://github.com/guia-matthieu/clawfu-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/guia-matthieu/clawfu-skills/dan-kennedy-copy)<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/dan-kennedy-copy"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/dan-kennedy-copy/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/dan-kennedy-copy"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/dan-kennedy-copy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00096 | $0.03259 |
| Opus 5 | $0.00048 | $0.01630 |
| Sonnet 5 | $0.00019 | $0.00652 |
| Haiku 4.5 | $0.00010 | $0.00326 |
Grade A, and why
dan-kennedy-copy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 426 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Dan Kennedy Direct Response Copywriting
Write copy that sells NOW using Dan Kennedy's "No B.S." direct response marketing principles
When to Use This Skill
- Writing sales copy that must generate immediate, trackable response
- Creating direct mail pieces, sales letters, or landing pages for local businesses
- Designing marketing funnels with clear offers at every stage
- Breaking free from "brand advertising" that doesn't produce measurable ROI
- Building follow-up sequences that convert leads into customers
- Crafting offers with real urgency and clear calls-to-action
Methodology Foundation
| Aspect | Details |
|---|---|
| Source | No B.S. Direct Marketing, Magnetic Marketing System |
| Expert | Dan Kennedy - Direct response legend, GKIC founder, consultant to hundreds of businesses |
| Core Principle | "Your agenda is simple: Sell something. Now." - Every piece of marketing must make an offer, track results, and be accountable |
What Claude Does vs What You Decide
| Claude Does | You Decide |
|---|---|
| Structures video workflow | Final creative vision |
| Suggests shot compositions | Equipment selection |
| Creates storyboard templates | Brand aesthetics |
| Generates script frameworks | Final approval |
| Identifies technical requirements | Budget allocation |
What This Skill Does
This skill transforms your marketing from vague brand advertising into accountable direct response that sells. Dan Kennedy's approach is brutally simple: if you can't track the money coming back, stop doing it.
Instead of copying big brand advertisers (which will bankrupt small businesses), you'll:
- Always include a specific offer
- Create urgency to respond NOW
- Give crystal-clear instructions
- Track everything
- Follow up relentlessly
- Write copy that SELLS, not entertains
The result: marketing where every dollar is accountable and you know exactly what's working.
How to Use
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 426 lines · 96 tokens per session scan A 40f1f056ddd0
dan-kennedy-copy is a skill published in the GitHub repository guia-matthieu/clawfu-skills (149 stars, last pushed 5mo ago), licensed MIT. It adds 96 tokens to every session and 3,259 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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