Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add guia-matthieu/clawfu-skills --skill entity-seo-playbookgit clone --depth 1 https://github.com/guia-matthieu/clawfu-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/guia-matthieu/clawfu-skills/entity-seo-playbook)<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/entity-seo-playbook"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/entity-seo-playbook/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/entity-seo-playbook"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/entity-seo-playbook.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00044 | $0.03174 |
| Opus 5 | $0.00022 | $0.01587 |
| Sonnet 5 | $0.00009 | $0.00635 |
| Haiku 4.5 | $0.00004 | $0.00317 |
Grade A, and why
entity-seo-playbook scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 370 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Entity SEO Playbook
Build entity authority so AI search surfaces your people, brand, and expertise — not just your pages. Based on Lily Ray's entity-first framework.
When to Use This Skill
Use this skill when you need to:
- Establish an expert or brand as a recognized entity in AI search results
- Audit entity presence across platforms (Google Knowledge Panel, Wikidata, LinkedIn, etc.)
- Optimize for AI search where entities outperform keyword-optimized pages
- Build cross-platform authority for a person, product, or organization
- Improve citation probability across ChatGPT, Perplexity, Google AI Overviews
- Develop a digital PR strategy centered on entity recognition
This skill is particularly valuable for:
- Consultants and experts building personal brand visibility
- B2B companies where thought leaders drive trust
- Publishers optimizing for AI-era traffic
- Anyone whose Google Knowledge Panel is missing or incomplete
Methodology Foundation
Source Expert: Lily Ray (VP of SEO Strategy, Amsive Digital; columnist, Search Engine Land)
Core Thesis: Entity-first replaces website-first. AI search models surface entities — people, organizations, concepts — not URLs. Individual experts with cross-platform digital footprints get disproportionately cited by AI.
"The shift isn't from SEO to GEO. It's from page-first to entity-first. AI models don't rank pages — they recognize entities and assess their authority across the entire web." — Lily Ray, The Search Session (Advanced Web Ranking)
Supporting Research:
- Google Search ranking code leak (2024) — site quality score correlates with brand search volume
- Mark Williams-Cook's signal decay thesis — link graphs and click data are eroding, entity signals are strengthening
- Metehan Yeşilyurt's AI bot analysis — different AI products retrieve entity information differently
What Claude Does vs What You Decide
| Claude Does | You Decide |
|---|---|
| Audits entity presence across platforms | Which entities to prioritize |
| Identifies gaps in entity establishment | Content and PR strategy budget |
| Generates structured data recommendations | Which platforms to invest in |
| Creates entity-building content plans | Expert credentials and experience to highlight |
| Maps entity relationships | Strategic positioning decisions |
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 9d ago First seen · 370 lines · 44 tokens per session scan A 1b7da7c6a38b
entity-seo-playbook is a skill published in the GitHub repository guia-matthieu/clawfu-skills (149 stars, last pushed 5mo ago), licensed MIT. It adds 44 tokens to every session and 3,174 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
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