permission-marketing

permission-marketing is a skill for Claude Code, Codex from guia-matthieu/clawfu-skills. It costs 90 tokens per session (3,756 once invoked), scanned A, original, MIT.

A marketing guide based on Seth Godin’s Permission Marketing method: earn people’s attention and consent instead of interrupting them with unwanted messages.

In plain words
What is it for?
Use it to grow email lists, create lead magnets, plan content, improve email relevance, build an audience before launch, and review marketing tactics.
Why use it?
It helps build an interested audience and avoid marketing that people ignore or find intrusive.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to grow email lists, create lead magnets, plan content, improve email relevance, build an audience before launch, and review marketing tactics.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/guia-matthieu/clawfu-skills/permission-marketing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add guia-matthieu/clawfu-skills --skill permission-marketing
Clone the repo
git clone --depth 1 https://github.com/guia-matthieu/clawfu-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for permission-marketing

README.md
[![agentmods](https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/permission-marketing/github.svg)](https://agentmods.dev/skills/guia-matthieu/clawfu-skills/permission-marketing)
Your own site
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/permission-marketing"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/permission-marketing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for permission-marketing

Your own site · 80×15
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/permission-marketing"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/permission-marketing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 90 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,756 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00090 $0.03756
Opus 5 $0.00045 $0.01878
Sonnet 5 $0.00018 $0.00751
Haiku 4.5 $0.00009 $0.00376

Measured 12d ago against content hash e8319a42c0d8, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

permission-marketing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/content/permission-marketing/SKILL.md · 544 lines

How it starts

The opening of the file, as written. The whole thing — 544 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Permission Marketing

Build marketing that people actually want using Seth Godin's Permission Marketing methodology—earn attention instead of demanding it, turning strangers into friends and friends into customers.

When to Use This Skill

Use this skill when you need to:

  • Build an email list that's engaged and valuable
  • Design lead magnets that earn real permission
  • Create content strategy based on earning attention
  • Evaluate marketing tactics for permission vs. interruption
  • Improve email marketing by increasing anticipation and relevance
  • Build audience before product for new ventures
  • Audit existing marketing for permission-based opportunities
  • Train teams on ethical, effective marketing principles

This skill is particularly valuable for:

  • Email marketers wanting higher engagement
  • Content marketers building audience
  • Founders building pre-launch audiences
  • Marketers frustrated with declining ad effectiveness
  • Anyone who wants marketing that feels good to create AND receive

Methodology Foundation

Source: Seth Godin - Permission Marketing: Turning Strangers into Friends and Friends into Customers (1999) and This is Marketing (2018)

Core Principle: Permission Marketing is the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who want to get them. You earn attention; you don't demand it.

"If you didn't send out your emails tomorrow, would people contact you to find out what happened?"


What Claude Does vs What You Decide

Claude Does You Decide
Structures production workflow Final creative direction
Suggests technical approaches Equipment and tool choices
Creates templates and checklists Quality standards
Identifies best practices Brand/voice decisions
Generates script outlines Final script approval

What This Skill Does

When invoked, I will guide you through the Permission Marketing methodology:

Read the full file on GitHub · 544 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 544 lines · 90 tokens per session scan A e8319a42c0d8

Subscribe to this mod's changes

permission-marketing is a skill published in the GitHub repository guia-matthieu/clawfu-skills (149 stars, last pushed 5mo ago), licensed MIT. It adds 90 tokens to every session and 3,756 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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