product-led-growth

product-led-growth is a skill for Claude Code, Codex from guia-matthieu/clawfu-skills. It costs 107 tokens per session (5,110 once invoked), scanned A, original, MIT.

A product-led growth strategy guide for making the product itself drive customer acquisition, activation, and retention. Product-led growth means users discover the product's value through using it, rather than relying mainly on sales outreach.

In plain words
What is it for?
Use it to design onboarding, pricing, free trials or freemium plans, product-qualified leads, retention efforts, and viral product loops.
Why use it?
It helps SaaS teams choose an appropriate trial or free plan, reduce dependence on sales, and address churn using product activity.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to design onboarding, pricing, free trials or freemium plans, product-qualified leads, retention efforts, and viral product loops.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/guia-matthieu/clawfu-skills/product-led-growth
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add guia-matthieu/clawfu-skills --skill product-led-growth
Clone the repo
git clone --depth 1 https://github.com/guia-matthieu/clawfu-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for product-led-growth

README.md
[![agentmods](https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/product-led-growth/github.svg)](https://agentmods.dev/skills/guia-matthieu/clawfu-skills/product-led-growth)
Your own site
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/product-led-growth"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/product-led-growth/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for product-led-growth

Your own site · 80×15
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/product-led-growth"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/product-led-growth.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 107 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,110 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00107 $0.05110
Opus 5 $0.00053 $0.02555
Sonnet 5 $0.00021 $0.01022
Haiku 4.5 $0.00011 $0.00511

Measured 9d ago against content hash ba4d8432b8c5, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

product-led-growth scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/main.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/growth/product-led-growth/SKILL.md · 656 lines

How it starts

The opening of the file, as written. The whole thing — 656 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Product-Led Growth - Build Products That Sell Themselves

Transform your go-to-market strategy using Wes Bush's PLG framework to make your product the primary driver of customer acquisition, activation, and retention

When to Use This Skill

  • Launching a SaaS product and deciding between free trial, freemium, or sales-led models
  • Reducing customer acquisition costs by letting the product do the selling
  • Designing user onboarding that drives users to value quickly
  • Converting free users to paid through product-qualified leads (PQLs)
  • Fighting churn by identifying at-risk users through activity data
  • Scaling growth without proportionally scaling sales teams
  • Optimizing pricing around value metrics that align with customer success
  • Building viral loops where product usage naturally spreads to new users

Methodology Foundation

Aspect Details
Source Product-Led Growth: How to Build a Product That Sells Itself (2019)
Expert Wes Bush - Founder of Product-Led Institute, PLG strategy authority
Core Principle "Product-Led Growth is about helping your customers experience the ongoing value your product provides. A strong brand and social proof are no longer enough—you need to let people try before they buy."

What Claude Does vs What You Decide

Claude Does You Decide
Structures content frameworks Final messaging
Suggests persuasion techniques Brand voice
Creates draft variations Version selection
Identifies optimization opportunities Publication timing
Analyzes competitor approaches Strategic direction

What This Skill Does

This skill helps you build a product-led go-to-market strategy where your product itself drives growth—not just your sales team or marketing campaigns.

You'll learn to:

  1. Choose the right PLG model - Free trial, freemium, or hybrid based on your market
  2. Apply the MOAT framework - Match your model to Market, Ocean, Audience, Time-to-value
  3. Build the value foundation - Understand, Communicate, and Deliver value (UCD)
  4. Design the Bowling Alley - Onboarding that keeps users on the path to value
  5. Identify Product-Qualified Leads - Replace MQLs with PQLs based on product usage
  6. Optimize ARPU - Increase revenue from existing users
  7. Slay the churn beast - Prevent customer, revenue, and activity churn

Read the full file on GitHub · 656 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 656 lines · 107 tokens per session scan A ba4d8432b8c5

Subscribe to this mod's changes

product-led-growth is a skill published in the GitHub repository guia-matthieu/clawfu-skills (149 stars, last pushed 5mo ago), licensed MIT. It adds 107 tokens to every session and 5,110 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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