sales-letter-writer

sales-letter-writer is a skill for Claude Code, Codex from guia-matthieu/clawfu-skills. It costs 105 tokens per session (5,322 once invoked), scanned A, original, MIT.

A guide for writing long sales letters and other direct-response copy using methods associated with Gary Halbert and Dan Kennedy.

In plain words
What is it for?
Use it to write sales letters, landing pages, direct-mail pieces, email sequences, video sales letter scripts, advertorials, and launch emails.
Why use it?
It helps when ordinary product descriptions do not persuade readers to take action. It focuses on presenting an offer in a structured, response-oriented way.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it to write sales letters, landing pages, direct-mail pieces, email sequences, video sales letter scripts, advertorials, and launch emails.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/guia-matthieu/clawfu-skills/sales-letter-writer
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add guia-matthieu/clawfu-skills --skill sales-letter-writer
Clone the repo
git clone --depth 1 https://github.com/guia-matthieu/clawfu-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for sales-letter-writer

README.md
[![agentmods](https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/sales-letter-writer/github.svg)](https://agentmods.dev/skills/guia-matthieu/clawfu-skills/sales-letter-writer)
Your own site
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/sales-letter-writer"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/sales-letter-writer/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for sales-letter-writer

Your own site · 80×15
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/sales-letter-writer"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/sales-letter-writer.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 105 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,322 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00105 $0.05322
Opus 5 $0.00053 $0.02661
Sonnet 5 $0.00021 $0.01064
Haiku 4.5 $0.00011 $0.00532

Measured 9d ago against content hash 5edaec82990b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

sales-letter-writer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/content/sales-letter-writer/SKILL.md · 821 lines

How it starts

The opening of the file, as written. The whole thing — 821 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Sales Letter Writer

Write high-converting direct response sales letters using the proven methodologies of Gary Halbert (The Boron Letters) and Dan Kennedy (The Ultimate Sales Letter)—master the art of persuasive long-form copy that turns readers into buyers.

When to Use This Skill

Use this skill when you need to:

  • Write a long-form sales letter for a product or service
  • Create direct mail pieces that generate response
  • Write landing page copy in sales letter format
  • Craft email sequences with direct response principles
  • Develop VSL scripts (video sales letters)
  • Write advertorials that sell through story
  • Create launch emails that drive conversions
  • Improve existing copy that isn't converting

This skill is particularly valuable for:

  • Direct response copywriters
  • Course and info product creators
  • Coaches and consultants selling services
  • E-commerce brands with high-ticket items
  • Anyone selling through written persuasion
  • Marketers needing to write their own sales copy

Methodology Foundation

Sources:

  • Gary Halbert - "The Boron Letters" (1984)
  • Dan Kennedy - "The Ultimate Sales Letter" (1981, revised editions)

Core Principle: The success of a sales letter depends first on the market (a "starving crowd"), second on the offer, and third on the copy. Master all three to create letters that consistently convert.

"The best thing you can do to improve your copywriting is to copy, by hand, great advertisements and sales letters." — Gary Halbert

"The ability to write a compelling sales letter is the most valuable skill you could ever acquire." — Dan Kennedy


What Claude Does vs What You Decide

Claude Does You Decide
Structures production workflow Final creative direction
Suggests technical approaches Equipment and tool choices
Creates templates and checklists Quality standards
Identifies best practices Brand/voice decisions
Generates script outlines Final script approval

Read the full file on GitHub · 821 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 821 lines · 105 tokens per session scan A 5edaec82990b

Subscribe to this mod's changes

sales-letter-writer is a skill published in the GitHub repository guia-matthieu/clawfu-skills (149 stars, last pushed 5mo ago), licensed MIT. It adds 105 tokens to every session and 5,322 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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