storytelling-storybrand

storytelling-storybrand is a skill for Claude Code, Codex from guia-matthieu/clawfu-skills. It costs 68 tokens per session (4,226 once invoked), scanned A, original, MIT.

A messaging guide based on the StoryBrand framework, a seven-part method for explaining a brand’s offer through the customer’s problem, desired outcome, and next step.

In plain words
What is it for?
Use it to write website and landing-page copy, brand narratives, sales scripts, pitches, and concise positioning statements.
Why use it?
It helps make confusing product or brand messages easier for customers to understand quickly.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to write website and landing-page copy, brand narratives, sales scripts, pitches, and concise positioning statements.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/guia-matthieu/clawfu-skills/storytelling-storybrand
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add guia-matthieu/clawfu-skills --skill storytelling-storybrand
Clone the repo
git clone --depth 1 https://github.com/guia-matthieu/clawfu-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for storytelling-storybrand

README.md
[![agentmods](https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/storytelling-storybrand/github.svg)](https://agentmods.dev/skills/guia-matthieu/clawfu-skills/storytelling-storybrand)
Your own site
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/storytelling-storybrand"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/storytelling-storybrand/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for storytelling-storybrand

Your own site · 80×15
<a href="https://agentmods.dev/skills/guia-matthieu/clawfu-skills/storytelling-storybrand"><img src="https://agentmods.dev/badge/skills/guia-matthieu/clawfu-skills/storytelling-storybrand.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 68 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,226 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00068 $0.04226
Opus 5 $0.00034 $0.02113
Sonnet 5 $0.00014 $0.00845
Haiku 4.5 $0.00007 $0.00423

Measured 9d ago against content hash 8d04446b8576, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

storytelling-storybrand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/content/storytelling-storybrand/SKILL.md · 629 lines

How it starts

The opening of the file, as written. The whole thing — 629 lines — stays where its author put it; the contents beside it link to each section on GitHub.

StoryBrand Framework

Master Donald Miller's 7-part StoryBrand framework from "Building a StoryBrand" (2017). Clarify your message so customers actually listen.

When to Use This Skill

  • Creating or refining website messaging
  • Writing brand narratives and marketing copy
  • Building sales scripts and pitches
  • Clarifying confusing product positioning
  • Creating marketing one-liners
  • Redesigning homepage and landing pages
  • Training teams on consistent messaging

Methodology Foundation

Source: Donald Miller - "Building a StoryBrand" (2017)

Core Principles:

  • "What we think we are saying to our customers and what our customers actually hear are two different things."
  • "People don't buy the best products; they buy the products they can understand the fastest."
  • "The customer is the hero, not your brand."

The Two Fatal Mistakes:

  1. Focusing on the brand instead of how you help customers survive/thrive
  2. Message is too complex for people to understand quickly

Why Story Works: Stories are the most powerful tool for organizing information. The human brain is wired for narrative. StoryBrand uses story structure to make marketing messages clear and compelling.

What Claude Does vs What You Decide

Claude Does You Decide
Structures video workflow Final creative vision
Suggests shot compositions Equipment selection
Creates storyboard templates Brand aesthetics
Generates script frameworks Final approval
Identifies technical requirements Budget allocation

What This Skill Does

  1. Applies the SB7 Framework - The 7-part story structure for marketing
  2. Creates BrandScripts - Filled-out story templates
  3. Writes One-Liners - Concise elevator pitches
  4. Redesigns Websites - Story-driven web copy
  5. Builds Sales Scripts - Narrative-based selling

How to Use

Create a BrandScript

Help me create a StoryBrand BrandScript for:
Business: [description]
Customer: [who they serve]
Problem: [what customers struggle with]

Read the full file on GitHub · 629 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 629 lines · 68 tokens per session scan A 8d04446b8576

Subscribe to this mod's changes

storytelling-storybrand is a skill published in the GitHub repository guia-matthieu/clawfu-skills (149 stars, last pushed 5mo ago), licensed MIT. It adds 68 tokens to every session and 4,226 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Related

Other skills, from other repositories

ads-creative-development

How to produce ad creative that converts at performance scale. Hook patterns, format selection, video pacing, variation systems, sequential testing methodology, fatigue detection, brand-voice alignment without conversion dilution, and platform-specific creative norms. Triggers on ad creative, ad design, hook patterns…

rampstackco/claude-skills · 124 tokens

ads-performance-analytics

How to read paid media dashboards without fooling yourself. Attribution models, platform reporting quirks, multi-platform reconciliation, ROAS vs LTV horizon traps, statistical noise in performance metrics, incrementality testing, and the failure modes that produce expensive lessons. Triggers on read paid media…

rampstackco/claude-skills · 147 tokens

paid-media-strategy

A discipline for running paid media that does not light money on fire. Hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what NOT to spend on, attribution reality, and the failure modes that produce expensive lessons. Triggers on paid media…

rampstackco/claude-skills · 142 tokens

community-outreach

Systemneutrale Automatisierung für lösungsorientierten Community Outreach und Repo-Recommender in Foren, Reddit und Plattformen nach dem Human-in-the-Loop-Prinzip (EU AI Act konform).

ellmos-ai/skills · 48 tokens

error-log

Apply when learning from a mistake. Central memory of past errors and derived rules; consult before logging a new error to avoid duplicates.

sordi-ai/skill-everything · 29 tokens

python

Apply when writing Python code. Type hints, error handling, mutable defaults, async patterns, and packaging conventions.

sordi-ai/skill-everything · 24 tokens