exp-scenario-marketing

exp-scenario-marketing is a skill for Claude Code, Codex from guofu-shiqu/ux-expert-skills. It costs 40 tokens per session (729 once invoked), scanned A, original, MIT.

A Chinese-language marketing design guide for reaching users in specific situations. It examines what users are trying to do, how they feel, and what may stop them from acting.

In plain words
What is it for?
It is for planning marketing actions that build awareness, encourage decisions, improve product use, retain customers, or win back people who have left.
Why use it?
It helps turn a broad marketing goal into a specific message, timing, user experience, and path to conversion.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit It is for planning marketing actions that build awareness, encourage decisions, improve product use, retain customers, or win back people who have left.

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Install with agentmods
npx agentmods add skills/guofu-shiqu/ux-expert-skills/exp-scenario-marketing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add guofu-shiqu/ux-expert-skills --skill exp-scenario-marketing
Clone the repo
git clone --depth 1 https://github.com/guofu-shiqu/ux-expert-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for exp-scenario-marketing

README.md
[![agentmods](https://agentmods.dev/badge/skills/guofu-shiqu/ux-expert-skills/exp-scenario-marketing/github.svg)](https://agentmods.dev/skills/guofu-shiqu/ux-expert-skills/exp-scenario-marketing)
Your own site
<a href="https://agentmods.dev/skills/guofu-shiqu/ux-expert-skills/exp-scenario-marketing"><img src="https://agentmods.dev/badge/skills/guofu-shiqu/ux-expert-skills/exp-scenario-marketing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for exp-scenario-marketing

Your own site · 80×15
<a href="https://agentmods.dev/skills/guofu-shiqu/ux-expert-skills/exp-scenario-marketing"><img src="https://agentmods.dev/badge/skills/guofu-shiqu/ux-expert-skills/exp-scenario-marketing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 40 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 729 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00040 $0.00729
Opus 5 $0.00020 $0.00365
Sonnet 5 $0.00008 $0.00146
Haiku 4.5 $0.00004 $0.00073

Measured 12d ago against content hash a12f47bcc171, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

exp-scenario-marketing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/exp-scenario-marketing/SKILL.md · 85 lines

What it actually says

场景化体验营销设计

基于用户场景中的任务、情绪和决策阻力,设计触达时机、内容、体验动作和转化路径。

触发条件

  • 需要在特定场景中触达用户
  • 需要推动转化
  • 需要增强留存
  • 需要挽回流失
  • 需要设计场景化的营销干预

核心能力

1. 识别营销类型

根据场景和目标,选择适合的营销类型:

营销类型 适用场景 核心目标
认知型 用户还未意识到需求 唤醒需求、建立认知
决策型 用户在决策关头犹豫 降低决策阻力、推动转化
使用型 用户正在使用产品 提升体验、增强粘性
关系型 用户已成客户 深化关系、提升忠诚度
挽回型 用户已流失或即将流失 重新激活、挽回流失

2. 分析场景要素

  • 目标场景:用户处于什么场景
  • 用户 JTBD:用户想要完成什么任务
  • 情绪状态:用户当前的情绪是什么
  • 决策阻力:是什么阻碍了用户行动

3. 设计触达策略

  • 触达时机:在什么时刻触达最有效
  • 触达内容:传达什么信息最能打动用户
  • 体验动作:做什么体验动作能提升效果
  • 转化路径:如何让用户顺畅完成转化

4. 设计品牌印记

确保营销动作能留下正面的品牌记忆。

输出格式:场景化体验营销分析卡

【场景化体验营销分析卡】

▸ 目标场景:[...]
▸ 用户 JTBD:
  功能任务:[帮我...]
  情绪任务:[让我感到...]
  社会任务:[让我看起来...]

▸ 情绪状态:[...]
▸ 决策阻力:[...]

▸ 营销类型:[认知型/决策型/使用型/关系型/挽回型]
▸ 触达时机:[...]
▸ 触达内容:
  [传达的核心信息和表达方式和文案示例]

▸ 体验动作:
  [做的体验动作,不限于营销本身,包括产品内的体验优化]

▸ 转化路径:
  [用户从触达到完成转化的顺畅路径]

▸ 品牌印记:
  [用户会记住什么关于品牌的信息]

▸ 衡量指标:
  [可以衡量这个营销效果的数据指标]

使用方法

当需要在特定场景中设计营销干预时,调用本 skill 进行系统性的场景分析和营销策略设计。

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 85 lines · 40 tokens per session scan A a12f47bcc171

Subscribe to this mod's changes

exp-scenario-marketing is a skill published in the GitHub repository guofu-shiqu/ux-expert-skills (2 stars, last pushed 2mo ago), licensed MIT. It adds 40 tokens to every session and 729 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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