A workflow for turning reusable findings from experience analysis or service reviews into organized knowledge cards. These cards can describe scenarios, journeys, metrics, scripts, rules, cases, templates, or other reusable material.
A Chinese-language guide for examining user experiences through cognitive psychology, including understanding, decision-making, trust, control, and memory.
A method for comparing competing products from the user's point of view. It examines how products guide people, organize information, support key tasks, and communicate through design and feedback.
A framework for diagnosing employee experience problems that affect customer service. It examines employees’ tasks, tools, information, permissions, training, workload, emotions, and cooperation with other teams.
A method for reconstructing and analysing a complete customer journey, from a single action to the full lifecycle from first awareness to leaving. It compares what users actually experience with an ideal journey.
A method for designing a measurement system for customer experience. It covers how to define each measure, find its data, calculate it, set warning thresholds, and assign a response.
A design guide for turning important steps in a customer journey into automated agent workflows. It maps triggers, decision rules, actions, human handoffs, monitoring, and reusable records.
A process for building structured user profiles from interviews, surveys, behaviour data, and customer feedback. A user profile, or persona, describes a typical user’s goals, habits, needs, and frustrations.
A method for estimating the business return from improving a user experience. It connects changes in the experience to user behavior, business results, and financial effects.
A customer-satisfaction analysis guide for calculating and comparing CSAT, NPS, and CES scores. These measures show how satisfied customers are, how likely they are to recommend a product, and how much effort a task takes.
A Chinese-language marketing design guide for reaching users in specific situations. It examines what users are trying to do, how they feel, and what may stop them from acting.
A method for rebuilding the situation a user was in from feedback, service recordings, complaints, or behavior data. It identifies the user's goal, obstacles, triggers, and emotions, then organizes them into a scenario card.
A service blueprint is a map of how a service is delivered, showing the customer's actions, visible interactions, staff work, internal processes, supporting systems, and resulting evidence.
A Chinese-language framework for reviewing a completed service event, such as an interaction between a customer and a company. It reconstructs the service journey, identifies poor and strong moments, and records improvements and warning signs.
A guide for turning user-experience research into an actionable improvement plan. It connects evidence, user journeys, problem points, opportunities, actions, measures, and follow-up review.
A guide for designing user-experience surveys, including questions, answer scales, survey structure, and distribution plans. It covers measures such as satisfaction, recommendation likelihood, and task effort.
A method for analysing customer feedback, support conversations, complaints, app reviews, and social-media comments. VOC means “voice of the customer”: the words customers use to describe their experiences and needs.
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originalMIT
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