Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add HermeticOrmus/design-mastery-claude-code --skill brand-systemsgit clone --depth 1 https://github.com/HermeticOrmus/design-mastery-claude-codeWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/hermeticormus/design-mastery-claude-code/brand-systems)<a href="https://agentmods.dev/skills/hermeticormus/design-mastery-claude-code/brand-systems"><img src="https://agentmods.dev/badge/skills/hermeticormus/design-mastery-claude-code/brand-systems/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/hermeticormus/design-mastery-claude-code/brand-systems"><img src="https://agentmods.dev/badge/skills/hermeticormus/design-mastery-claude-code/brand-systems.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00047 | $0.02467 |
| Opus 5 | $0.00023 | $0.01234 |
| Sonnet 5 | $0.00009 | $0.00493 |
| Haiku 4.5 | $0.00005 | $0.00247 |
Grade A, and why
brand-systems scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
This is a copy
100% identical to brand-systems — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.
How it starts
The opening of the file, as written. The whole thing — 376 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand Systems
A brand is a promise made visible. Brand systems are the rules that ensure that promise is kept consistently.
When to Use This Skill
- Creating a new brand identity
- Rebranding or refreshing an existing identity
- Building brand guidelines documentation
- Systematizing ad-hoc brand elements
- Training others on brand application
Brand System Components
1. Strategy Layer (Foundation)
Positioning Statement
For [target audience]
Who [statement of need]
[Brand] is a [category]
That [key benefit]
Unlike [competitors]
We [key differentiator]
Brand Pillars
- Purpose: Why we exist beyond profit
- Vision: The future we're creating
- Mission: How we'll get there
- Values: What we believe (3-5 core values)
Brand Personality
Define 3-5 adjectives with behavioral examples:
| Trait | What It Means | What It Doesn't Mean |
|---|---|---|
| Bold | Take clear positions | Aggressive/reckless |
| Approachable | Warm and welcoming | Unprofessional |
| Innovative | Forward-thinking | Gimmicky |
Brand Archetype
Choose primary (and optional secondary) from:
| Archetype | Core Desire | Voice Character |
|---|---|---|
| Sage | Truth | Knowledgeable, analytical |
| Innocent | Safety | Optimistic, simple |
| Explorer | Freedom | Adventurous, authentic |
| Ruler | Control | Authoritative, refined |
| Creator | Innovation | Imaginative, visionary |
| Caregiver | Service | Nurturing, supportive |
| Magician | Transformation | Visionary, charismatic |
| Hero | Mastery | Courageous, determined |
| Outlaw | Liberation | Rebellious, disruptive |
| Lover | Intimacy | Passionate, sensual |
| Jester | Enjoyment | Playful, irreverent |
| Everyman | Belonging | Friendly, humble |
2. Visual Identity Layer
Logo System
Logo Types:
| Type | Description | Example |
|---|---|---|
| Wordmark | Name as logo | Google, Coca-Cola |
| Lettermark | Initials | IBM, HBO |
| Symbol | Abstract mark | Nike, Apple |
| Combination | Symbol + wordmark | Adidas, Lacoste |
| Emblem | Text inside symbol | Starbucks, NFL |
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 9d ago First seen · 376 lines · 47 tokens per session scan A 35d10eb3a819
brand-systems is a skill published in the GitHub repository HermeticOrmus/design-mastery-claude-code (12 stars, last pushed 3mo ago), licensed MIT. It adds 47 tokens to every session and 2,467 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to brand-systems, differing in 0 lines, and is treated as a copy.
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