brand-systems

brand-systems is a skill for Claude Code from HermeticOrmus/LibreUIUX-Claude-Code. It costs 47 tokens per session (2,467 once invoked), scanned A, original, MIT.

A framework for creating a consistent brand identity, covering strategy, logos, colors, typography, brand voice, and usage guidelines.

In plain words
What is it for?
Use it to create or refresh a brand, document brand guidelines, organize existing brand elements, or teach others how to use them.
Why use it?
It turns scattered visual choices into shared rules, so a brand looks and sounds consistent across different materials and teams.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the design-mastery plugin — 4 skills shipped together

Good fit Use it to create or refresh a brand, document brand guidelines, organize existing brand elements, or teach others how to use them.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/hermeticormus/libreuiux-claude-code/brand-systems
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add HermeticOrmus/LibreUIUX-Claude-Code --skill brand-systems
Clone the repo
git clone --depth 1 https://github.com/HermeticOrmus/LibreUIUX-Claude-Code

Made for: Claude Code.

Or install design-mastery, the plugin that ships this one along with the rest of its 4 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-systems

README.md
[![agentmods](https://agentmods.dev/badge/skills/hermeticormus/libreuiux-claude-code/brand-systems.svg)](https://agentmods.dev/skills/hermeticormus/libreuiux-claude-code/brand-systems)
Your own site
<a href="https://agentmods.dev/skills/hermeticormus/libreuiux-claude-code/brand-systems"><img src="https://agentmods.dev/badge/skills/hermeticormus/libreuiux-claude-code/brand-systems.svg" alt="Measured on agentmods" height="20"></a>
Per session 47 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,467 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00047 $0.02467
Opus 5 $0.00023 $0.01234
Sonnet 5 $0.00009 $0.00493
Haiku 4.5 $0.00005 $0.00247

Measured 5d ago against content hash 35d10eb3a819, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

brand-systems scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

plugins/design-mastery/skills/brand-systems/SKILL.md · 376 lines

How it starts

The opening of the file, as written. The whole thing — 376 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Systems

A brand is a promise made visible. Brand systems are the rules that ensure that promise is kept consistently.

When to Use This Skill

  • Creating a new brand identity
  • Rebranding or refreshing an existing identity
  • Building brand guidelines documentation
  • Systematizing ad-hoc brand elements
  • Training others on brand application

Brand System Components

1. Strategy Layer (Foundation)

Positioning Statement
For [target audience]
Who [statement of need]
[Brand] is a [category]
That [key benefit]
Unlike [competitors]
We [key differentiator]
Brand Pillars
  1. Purpose: Why we exist beyond profit
  2. Vision: The future we're creating
  3. Mission: How we'll get there
  4. Values: What we believe (3-5 core values)
Brand Personality

Define 3-5 adjectives with behavioral examples:

Trait What It Means What It Doesn't Mean
Bold Take clear positions Aggressive/reckless
Approachable Warm and welcoming Unprofessional
Innovative Forward-thinking Gimmicky
Brand Archetype

Choose primary (and optional secondary) from:

Archetype Core Desire Voice Character
Sage Truth Knowledgeable, analytical
Innocent Safety Optimistic, simple
Explorer Freedom Adventurous, authentic
Ruler Control Authoritative, refined
Creator Innovation Imaginative, visionary
Caregiver Service Nurturing, supportive
Magician Transformation Visionary, charismatic
Hero Mastery Courageous, determined
Outlaw Liberation Rebellious, disruptive
Lover Intimacy Passionate, sensual
Jester Enjoyment Playful, irreverent
Everyman Belonging Friendly, humble

2. Visual Identity Layer

Logo System

Logo Types:

Type Description Example
Wordmark Name as logo Google, Coca-Cola
Lettermark Initials IBM, HBO
Symbol Abstract mark Nike, Apple
Combination Symbol + wordmark Adidas, Lacoste
Emblem Text inside symbol Starbucks, NFL

Read the full file on GitHub · 376 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 376 lines · 47 tokens per session scan A 35d10eb3a819

Subscribe to this mod's changes

brand-systems is a skill published in the GitHub repository HermeticOrmus/LibreUIUX-Claude-Code (101 stars, last pushed 3mo ago), licensed MIT. It adds 47 tokens to every session and 2,467 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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