Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add hyperfx-ai/marketing-skills --skill analytics-insightsgit clone --depth 1 https://github.com/hyperfx-ai/marketing-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/hyperfx-ai/marketing-skills/analytics-insights)<a href="https://agentmods.dev/skills/hyperfx-ai/marketing-skills/analytics-insights"><img src="https://agentmods.dev/badge/skills/hyperfx-ai/marketing-skills/analytics-insights/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/hyperfx-ai/marketing-skills/analytics-insights"><img src="https://agentmods.dev/badge/skills/hyperfx-ai/marketing-skills/analytics-insights.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00105 | $0.03546 |
| Opus 5 | $0.00053 | $0.01773 |
| Sonnet 5 | $0.00021 | $0.00709 |
| Haiku 4.5 | $0.00011 | $0.00355 |
Grade A, and why
analytics-insights scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 189 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Analytics Insights
Operator skill for the Google measurement stack — GA4, GTM, Search Console, and BigQuery — driven directly from chat. Build a tracking plan, run reports, mark conversions, audit existing setup, and query the warehouse without leaving the conversation.
Out of scope — defer to other skills
| Request | Send them to |
|---|---|
| Keyword research, AI-search visibility, full SEO audit | seo-research (HyperSEO toolkit — broader and richer than GSC for keyword work) |
| Google Ads campaign performance | google-ads (campaign-level) — but GA4-side conversion attribution lives here |
| Meta / Facebook ads metrics | meta-ads |
| Email program metrics | email-lifecycle (provider-side) |
GSC and HyperSEO overlap on search-performance data. Rule of thumb: use GSC here for the user's own site's impression / click / position data. Use HyperSEO (in seo-research) for keyword research, competitor data, AI-search visibility.
Requirements
- Hyper MCP installed and connected. https://app.hyperfx.ai/mcp
- At least one of these connected at https://app.hyperfx.ai/apps:
- Google Analytics — GA4 reports, custom metrics / dimensions, key-event (conversion) management.
- Google Tag Manager — tag / trigger / variable / workspace / version management.
- Google Search Console — search-performance data, sitemaps, URL inspection.
- BigQuery — SQL queries against the GA4 export (or any other dataset).
If google_analytics_run_ga4_report, gtm_tag, google_search_console_get_performance_data, and bigquery_execute_query are all missing from the agent's tool list, stop and tell the user to enable the Hyper MCP and connect at least one of these integrations.
Tool surface
| Group | Tools |
|---|---|
| GA4 — reporting | google_analytics_run_ga4_report, google_analytics_list_accounts, google_analytics_list_properties, google_analytics_get_property |
| GA4 — properties & data streams | google_analytics_create_ga4_property, google_analytics_update_property, google_analytics_delete_property, google_analytics_create_data_stream, google_analytics_list_data_streams, google_analytics_get_data_stream, google_analytics_update_data_stream, google_analytics_delete_data_stream, google_analytics_get_data_retention_settings (read-only — no update variant in MCP), google_analytics_acknowledge_user_data_collection |
| GA4 — key events (conversions) | google_analytics_create_key_event, google_analytics_list_key_events, google_analytics_get_key_event, google_analytics_update_key_event, google_analytics_delete_key_event |
| GA4 — custom metrics / dimensions | google_analytics_create_custom_metric, google_analytics_list_custom_metrics, google_analytics_get_custom_metric, google_analytics_update_custom_metric, google_analytics_archive_custom_metric, google_analytics_create_custom_dimension, google_analytics_list_custom_dimensions, google_analytics_get_custom_dimension, google_analytics_update_custom_dimension, google_analytics_archive_custom_dimension |
GTM (note: prefixed gtm_*, not google_tag_manager_*) |
gtm_account, gtm_container, gtm_workspace, gtm_tag, gtm_trigger, gtm_variable, gtm_built_in_variable, gtm_folder, gtm_environment, gtm_version, gtm_version_header, gtm_user_permission, gtm_client, gtm_template, gtm_transformation, gtm_zone, gtm_destination |
| Google Search Console | google_search_console_get_performance_data, google_search_console_list_sites, google_search_console_list_sitemaps, google_search_console_get_sitemap, google_search_console_submit_sitemap, google_search_console_delete_sitemap, google_search_console_submit_url |
| BigQuery | bigquery_execute_query, bigquery_insert_rows |
What ships with it
3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 189 lines · 105 tokens per session scan A 946b435d1ae4
analytics-insights is a skill published in the GitHub repository hyperfx-ai/marketing-skills (86 stars, last pushed today), licensed MIT. It adds 105 tokens to every session and 3,546 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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