competitor-intel

competitor-intel is a skill for Claude Code from hyperfx-ai/marketing-skills. It costs 107 tokens per session (3,732 once invoked), scanned A, original, MIT.

A skill for researching and monitoring competing companies across their public websites, blogs, pricing pages, social channels, search visibility, mentions, and demand signals. It compares new findings with earlier research and summarizes the results.

In plain words
What is it for?
Use it to create competitor briefs, battle cards, weekly updates, board reports, or input for comparison pages.
Why use it?
It brings scattered public information into one useful brief and shows what has changed since the previous review. This avoids treating website research, search data, and social monitoring as unrelated tasks.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-skills plugin — 30 skills, 1 MCP server shipped together

Good fit Use it to create competitor briefs, battle cards, weekly updates, board reports, or input for comparison pages.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/hyperfx-ai/marketing-skills/competitor-intel
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add hyperfx-ai/marketing-skills --skill competitor-intel
Clone the repo
git clone --depth 1 https://github.com/hyperfx-ai/marketing-skills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 30 skills, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitor-intel

README.md
[![agentmods](https://agentmods.dev/badge/skills/hyperfx-ai/marketing-skills/competitor-intel/github.svg)](https://agentmods.dev/skills/hyperfx-ai/marketing-skills/competitor-intel)
Your own site
<a href="https://agentmods.dev/skills/hyperfx-ai/marketing-skills/competitor-intel"><img src="https://agentmods.dev/badge/skills/hyperfx-ai/marketing-skills/competitor-intel/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for competitor-intel

Your own site · 80×15
<a href="https://agentmods.dev/skills/hyperfx-ai/marketing-skills/competitor-intel"><img src="https://agentmods.dev/badge/skills/hyperfx-ai/marketing-skills/competitor-intel.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 107 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,732 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00107 $0.03732
Opus 5 $0.00053 $0.01866
Sonnet 5 $0.00021 $0.00746
Haiku 4.5 $0.00011 $0.00373

Measured 10d ago against content hash 02cbee2946c4, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

competitor-intel scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/competitor-intel/SKILL.md · 225 lines

How it starts

The opening of the file, as written. The whole thing — 225 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor Intel

End-to-end competitor research and monitoring. Define the set, pull from every public surface that matters, diff against last run (or your own), and produce a brief that's actually useful — battle card, weekly digest, board update, or comparison-page input.

Out of scope — defer to other skills

Request Send them to
Competitor paid ads (Facebook / Instagram active ads) meta-ads-library
Pure SEO / keyword research with HyperSEO as the primary surface seo-research — uses the same HyperSEO toolkit but goes much deeper on keyword work
Generating creative (images / copy) for a comparison campaign once the intel is in ad-creative-generation
Pulling data from competitor email programs Not feasible — opt-in only. Use firecrawl_urls_scrape on their landing pages instead.

competitor-intel is the integration layer — it pulls from every source and synthesizes. It uses HyperSEO for the rank/backlink/intersection slice but isn't the SEO research skill itself.

Requirements

  • Hyper MCP installed and connected. https://app.hyperfx.ai/mcp
  • At least one of these toolkits connected at https://app.hyperfx.ai/apps:
    • Firecrawl (highly recommended — backbone for any site/blog/pricing-page work)
    • HyperSEO (needed for rank, backlink, domain-overlap analysis)
    • Apify scrapers — Instagram, TikTok, LinkedIn, Twitter, Reddit, Google search, Google Trends
    • Image generation (optional — only if the brief feeds a comparison-page or battle-card asset downstream)

If none of those tool prefixes appear in the agent's tool list (firecrawl_*, hyperseo_*, scrape_instagram*, scrape_tiktok*, search_tweets, scrape_reddit*, search_google_results, scrape_google_trends, web_scrape_page), stop and tell the user to enable the Hyper MCP and connect at least Firecrawl + one social scraper. The LinkedIn scraper (scrape_linkedin_profiles) is only present when that specific integration is enabled — gracefully skip the LinkedIn slice if it's missing rather than failing the whole brief.

Read the full file on GitHub · 225 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 225 lines · 107 tokens per session scan A 02cbee2946c4

Subscribe to this mod's changes

competitor-intel is a skill published in the GitHub repository hyperfx-ai/marketing-skills (85 stars, last pushed 15d ago), licensed MIT. It adds 107 tokens to every session and 3,732 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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