conversion-strategy

conversion-strategy is a skill for Claude Code, Codex from imMamdouhaboammar/marketing-council-pack. It costs 32 tokens per session (599 once invoked), scanned A, original, MIT.

A conversion-improvement guide for finding why visitors or leads do not complete a chosen action, such as buying or submitting a form.

In plain words
What is it for?
Use it to diagnose landing pages, funnels, checkouts, and lead forms, then prioritise experiments with defined success and safety measures.
Why use it?
It helps distinguish friction, uncertainty, weak proof, technical problems, poor offers, and unsuitable traffic instead of relying on visual opinions.

Skill for Claude CodeCodex

Written for Claude Code and Codex: shipped in a Claude Code plugin, but also agents/openai.yaml present.

Part of the marketing-council plugin — 30 skills, 1 command, 24 agents shipped together

Good fit Use it to diagnose landing pages, funnels, checkouts, and lead forms, then prioritise experiments with defined success and safety measures.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/immamdouhaboammar/marketing-council-pack/conversion-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add imMamdouhaboammar/marketing-council-pack --skill conversion-strategy
Clone the repo
git clone --depth 1 https://github.com/imMamdouhaboammar/marketing-council-pack

Made for: Claude Code, Codex.

Or install marketing-council, the plugin that ships this one along with the rest of its 30 skills, 1 command, 24 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for conversion-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/immamdouhaboammar/marketing-council-pack/conversion-strategy/github.svg)](https://agentmods.dev/skills/immamdouhaboammar/marketing-council-pack/conversion-strategy)
Your own site
<a href="https://agentmods.dev/skills/immamdouhaboammar/marketing-council-pack/conversion-strategy"><img src="https://agentmods.dev/badge/skills/immamdouhaboammar/marketing-council-pack/conversion-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for conversion-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/immamdouhaboammar/marketing-council-pack/conversion-strategy"><img src="https://agentmods.dev/badge/skills/immamdouhaboammar/marketing-council-pack/conversion-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 32 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 599 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00032 $0.00599
Opus 5 $0.00016 $0.00300
Sonnet 5 $0.00006 $0.00120
Haiku 4.5 $0.00003 $0.00060

Measured 6d ago against content hash d66edcd782bb, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

conversion-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/conversion-strategy/SKILL.md · 56 lines

How it starts

The opening of the file, as written. The whole thing — 56 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Conversion Strategy

Job

Diagnose and reduce friction across high-value conversion paths

Own this request only when conversion intervention is the clear decision boundary. If ownership is ambiguous or several functions compete, route to marketing-council. If the user explicitly asks for dependent work across functions, use ../../scripts/dynamic_router.py to build a bounded DAG.

Operating contract

  1. Read references/skill-spec.json first for activation, invariants, workflow freedom, evidence rules, handoffs, and completion conditions.
  2. Use references/decision-model.md when framing or challenging the decision.
  3. Check references/failure-modes.md before finalizing a recommendation.
  4. Render the response against references/output-contract.md.
  5. Use packaged shared references or current external research only when they are load-bearing. Never present inference as evidence.

Evidence discipline

Classify material claims as fact, inference, assumption, or unknown. Prefer supplied primary evidence. Verify current platform, policy, product, pricing, or market claims when freshness affects the recommendation. Do not fabricate research, tool calls, metrics, customer language, or causal proof.

Routing

  • Focused request: stay inside this Skill.
  • Ambiguous or cross-functional ownership: hand to marketing-council.
  • Explicit dependency chain: use ../../scripts/dynamic_router.py.
  • After Skill ownership is known, theory/agent selection may use ../../scripts/neural_router.py; neural nodes never replace Skill routing.

Execution connections

  • Primary specialist: ../../agents/response-strategist.md
  • Skeptical counterweight: ../../agents/marketing-skeptic.md
  • Domain challenge gate: ../../hooks/causal-mechanism-check.md
  • Evidence gate: ../../hooks/evidence-gate.md
  • Keep these as decision inputs, not automatic authority. The Skill owns the final evidence-bound synthesis.

Neural connections

  • Owning Skill: conversion-strategy
  • Decision boundary: conversion intervention
  • Neural graph: ../../neural/graph.json
  • Neural router: ../../scripts/neural_router.py
  • Theory and specialist selection happens only after Skill ownership; neural nodes never replace Skill routing.
  • Use the local references/skill-spec.json evidence policy and invariants to reject neural recommendations that are unsupported by the request evidence.

Read the full file on GitHub · 56 lines

Files

What ships with it

9 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago Changed · +14 lines · -7 tokens per session d66edcd782bb
  2. 11d ago First seen · 42 lines · 39 tokens per session scan A bb10cf4e2a77

Subscribe to this mod's changes

conversion-strategy is a skill published in the GitHub repository imMamdouhaboammar/marketing-council-pack (4 stars, last pushed 7d ago), licensed MIT. It adds 32 tokens to every session and 599 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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