attribution-model

attribution-model is a skill for Claude Code from indranilbanerjee/digital-marketing-pro. It costs 147 tokens per session (1,907 once invoked), scanned A, original, MIT.

A marketing measurement plan that assigns credit for a sale or other conversion across several customer touchpoints, such as ads, email, and search. It also sets the time period and platform setup needed to calculate that credit.

In plain words
What is it for?
Use it to choose an attribution approach, define how credit is shared, set lookback windows, and plan tracking across tools such as Google Analytics 4, HubSpot, Salesforce, and a data warehouse.
Why use it?
It helps businesses avoid relying on a single channel or guesswork when judging marketing results. It also makes missing or unreliable tracking easier to identify.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: reads .claude/ paths.

Part of the digital-marketing-pro plugin — 154 skills, 18 commands, 24 agents shipped together

Good fit Use it to choose an attribution approach, define how credit is shared, set lookback windows, and plan tracking across tools such as Google Analytics 4, HubSpot, Salesforce, and a data warehouse.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/indranilbanerjee/digital-marketing-pro/attribution-model
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add indranilbanerjee/digital-marketing-pro --skill attribution-model
Clone the repo
git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro

Made for: Claude Code.

Or install digital-marketing-pro, the plugin that ships this one along with the rest of its 154 skills, 18 commands, 24 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for attribution-model

README.md
[![agentmods](https://agentmods.dev/badge/skills/indranilbanerjee/digital-marketing-pro/attribution-model/github.svg)](https://agentmods.dev/skills/indranilbanerjee/digital-marketing-pro/attribution-model)
Your own site
<a href="https://agentmods.dev/skills/indranilbanerjee/digital-marketing-pro/attribution-model"><img src="https://agentmods.dev/badge/skills/indranilbanerjee/digital-marketing-pro/attribution-model/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for attribution-model

Your own site · 80×15
<a href="https://agentmods.dev/skills/indranilbanerjee/digital-marketing-pro/attribution-model"><img src="https://agentmods.dev/badge/skills/indranilbanerjee/digital-marketing-pro/attribution-model.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 147 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,907 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00147 $0.01907
Opus 5 $0.00073 $0.00954
Sonnet 5 $0.00029 $0.00381
Haiku 4.5 $0.00015 $0.00191

Measured 11d ago against content hash 7159923b13eb, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

attribution-model scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/attribution-model/SKILL.md · 62 lines

How it starts

The opening of the file, as written. The whole thing — 62 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/digital-marketing-pro:attribution-model

Purpose

Design and recommend a multi-touch attribution model with implementation guidance, credit distribution rules, and platform-specific configuration. Produces a complete attribution strategy tailored to the business's data maturity, sales cycle, and analytics infrastructure.

Input Required

The user must provide (or will be prompted for):

  • Sales cycle length: Average number of days from first touchpoint to conversion (e.g., 7 days for e-commerce, 90+ days for B2B enterprise)
  • Active marketing channels: All channels currently running — paid search, paid social, organic search, email, display, video, affiliate, direct mail, events, referral, content marketing, etc.
  • Conversion types: The key conversion events being tracked — lead form, MQL, SQL, opportunity, customer, revenue, or e-commerce purchase
  • Data maturity level: Current analytics sophistication — beginner (basic GA4, limited tagging), intermediate (UTM tracking, CRM integration, multi-platform), or advanced (data warehouse, CDI, unified user IDs)
  • Current analytics tools: Platforms in use — GA4, HubSpot, Salesforce, Adobe Analytics, Mixpanel, custom data warehouse, or third-party attribution tools
  • Touchpoint volume: Approximate monthly interactions across all channels (thousands, tens of thousands, hundreds of thousands)
  • Offline touchpoints: Whether offline channels (trade shows, phone calls, direct mail, in-store visits, sales meetings) play a role in the customer journey
  • Budget allocation philosophy: How budget decisions are currently made — gut feel, last-click data, blended ROAS, executive direction, or existing attribution data
  • Previous attribution approach: Any existing attribution model in use and its known shortcomings or limitations
  • Key business questions: What specific decisions attribution data needs to inform — budget allocation, channel investment, campaign optimization, executive reporting, or vendor evaluation

Read the full file on GitHub · 62 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 62 lines · 147 tokens per session scan A 7159923b13eb

Subscribe to this mod's changes

attribution-model is a skill published in the GitHub repository indranilbanerjee/digital-marketing-pro (806 stars, last pushed 3d ago), licensed MIT. It adds 147 tokens to every session and 1,907 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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