attribution-model

attribution-model is a skill for Claude Code, Codex from indranilbanerjee/neels-plugins. It costs 26 tokens per session (1,785 once invoked), scanned A, a copy of attribution-model, MIT.

A planning tool for deciding how credit for a sale, lead, or other conversion should be shared among marketing touchpoints. A touchpoint is an interaction such as an ad click, email, search visit, event, or referral before the conversion.

In plain words
What is it for?
Use it to design multi-touch attribution for e-commerce, lead generation, and longer business sales cycles. It considers channels, conversion types, analytics tools, and the maturity of the company's data.
Why use it?
A single conversion may involve several channels, so giving all credit to the first or last interaction can give a misleading view of performance. The tool creates credit rules and implementation guidance suited to the sales cycle and available data.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: reads .claude/ paths.

Good fit Use it to design multi-touch attribution for e-commerce, lead generation, and longer business sales cycles. It considers channels, conversion types, analytics tools, and the maturity of the company's data.

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Install with agentmods
npx agentmods add skills/indranilbanerjee/neels-plugins/attribution-model
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add indranilbanerjee/neels-plugins --skill attribution-model
Clone the repo
git clone --depth 1 https://github.com/indranilbanerjee/neels-plugins

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for attribution-model

README.md
[![agentmods](https://agentmods.dev/badge/skills/indranilbanerjee/neels-plugins/attribution-model/github.svg)](https://agentmods.dev/skills/indranilbanerjee/neels-plugins/attribution-model)
Your own site
<a href="https://agentmods.dev/skills/indranilbanerjee/neels-plugins/attribution-model"><img src="https://agentmods.dev/badge/skills/indranilbanerjee/neels-plugins/attribution-model/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for attribution-model

Your own site · 80×15
<a href="https://agentmods.dev/skills/indranilbanerjee/neels-plugins/attribution-model"><img src="https://agentmods.dev/badge/skills/indranilbanerjee/neels-plugins/attribution-model.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 26 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,785 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 94% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00026 $0.01785
Opus 5.5 $0.00010 $0.00714
Sonnet 5.5 $0.00005 $0.00357
Haiku 4.5 $0.00003 $0.00178

Measured 2d ago against content hash 150d39f74481, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

attribution-model scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

94% identical to attribution-model — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

hermes/digital-marketing-pro/strategy/skills/attribution-model/SKILL.md · 62 lines

How it starts

The opening of the file, as written. The whole thing — 62 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/digital-marketing-pro:attribution-model

Purpose

Design and recommend a multi-touch attribution model with implementation guidance, credit distribution rules, and platform-specific configuration. Produces a complete attribution strategy tailored to the business's data maturity, sales cycle, and analytics infrastructure.

Input Required

The user must provide (or will be prompted for):

  • Sales cycle length: Average number of days from first touchpoint to conversion (e.g., 7 days for e-commerce, 90+ days for B2B enterprise)
  • Active marketing channels: All channels currently running — paid search, paid social, organic search, email, display, video, affiliate, direct mail, events, referral, content marketing, etc.
  • Conversion types: The key conversion events being tracked — lead form, MQL, SQL, opportunity, customer, revenue, or e-commerce purchase
  • Data maturity level: Current analytics sophistication — beginner (basic GA4, limited tagging), intermediate (UTM tracking, CRM integration, multi-platform), or advanced (data warehouse, CDI, unified user IDs)
  • Current analytics tools: Platforms in use — GA4, HubSpot, Salesforce, Adobe Analytics, Mixpanel, custom data warehouse, or third-party attribution tools
  • Touchpoint volume: Approximate monthly interactions across all channels (thousands, tens of thousands, hundreds of thousands)
  • Offline touchpoints: Whether offline channels (trade shows, phone calls, direct mail, in-store visits, sales meetings) play a role in the customer journey
  • Budget allocation philosophy: How budget decisions are currently made — gut feel, last-click data, blended ROAS, executive direction, or existing attribution data
  • Previous attribution approach: Any existing attribution model in use and its known shortcomings or limitations
  • Key business questions: What specific decisions attribution data needs to inform — budget allocation, channel investment, campaign optimization, executive reporting, or vendor evaluation

Read the full file on GitHub · 62 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 62 lines · 26 tokens per session scan A 150d39f74481

Subscribe to this mod's changes

attribution-model is a skill published in the GitHub repository indranilbanerjee/neels-plugins (6 stars, last pushed 2d ago), licensed MIT. It adds 26 tokens to every session and 1,785 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 94% identical to attribution-model, differing in 0 lines, and is treated as a copy.