blog-brand

blog-brand is a skill for Claude Code from Infrasity-Labs/dev-gtm-claude-skills. It costs 130 tokens per session (2,140 once invoked), scanned A, original, MIT.

A tool that records a project’s brand identity and writing style in reusable files. It captures the audience, positioning, editorial rules, phrases to avoid, and the preferred voice for other blog tools to use.

In plain words
What is it for?
Use it to define or update brand guidance and writing-voice rules for blog content.
Why use it?
It keeps content decisions consistent across different sessions and writing tasks. This reduces the need to explain the brand again each time.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the marketing-skills plugin — 116 skills, 8 commands, 23 agents, 1 hook shipped together , and of writing-skills

Good fit Use it to define or update brand guidance and writing-voice rules for blog content.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/infrasity-labs/dev-gtm-claude-skills/blog-brand
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill blog-brand
Clone the repo
git clone --depth 1 https://github.com/Infrasity-Labs/dev-gtm-claude-skills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 116 skills, 8 commands, 23 agents, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for blog-brand

README.md
[![agentmods](https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/blog-brand/github.svg)](https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/blog-brand)
Your own site
<a href="https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/blog-brand"><img src="https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/blog-brand/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for blog-brand

Your own site · 80×15
<a href="https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/blog-brand"><img src="https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/blog-brand.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 130 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,140 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium Agent Snooping · line 201
    Skill enumerates or reads other installed skills. Access to other skills' SKILL.md files or the skills directory reveals prompt instructions, capabilities, and secrets that should be invisible to peer skills.
    Fix: Remove all code or instructions that list or read other skills' files or directories. Skills should operate independently; cross-skill access is a privilege escalation.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00130 $0.02140
Opus 5 $0.00065 $0.01070
Sonnet 5 $0.00026 $0.00428
Haiku 4.5 $0.00013 $0.00214

Measured 9d ago against content hash 3ca0f08138d7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

blog-brand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/blog-brand/SKILL.md · 227 lines

How it starts

The opening of the file, as written. The whole thing — 227 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Blog Brand: Durable Editorial Context

Generates two project-root files that every blog sub-skill auto-loads when present:

  • BRAND.md: who the audience is, what the brand stands for, what to never say
  • VOICE.md: how the brand sounds, structurally and lexically

These provide persistent editorial context that survives across sessions and propagates to every command.

Why this exists

Today, persona JSON (from blog-persona) is loaded by some skills and not others. Topic-cluster context lives inside cluster vaults. Competitor positioning lives nowhere. Each blog command re-derives "what is the brand" from whatever context it has.

BRAND.md and VOICE.md fix this: one canonical source, loaded by the blog orchestrator at the start of every command.

When neither file exists, behavior is unchanged. Backward compatible.

Commands

Command Purpose
/blog brand init Interactive interview, writes BRAND.md and VOICE.md to project root
/blog brand show Display current contents (or report missing)
/blog brand update Re-run the interview with current values as defaults

Init Workflow

Run the 5-step interactive interview. Ask each step, wait for response, then proceed. If blog-persona JSON already exists, pre-fill voice answers from it.

Step 1: Audience

Ask:

  • Primary audience role (e.g. "head of marketing at a 50-500 person B2B SaaS")
  • Secondary audience (optional)
  • Reader expertise level: beginner / intermediate / advanced / mixed
  • Problems the reader is actively trying to solve (3 to 5 bullets)
  • Common misconceptions the audience holds (used to anchor information gain)

Step 2: Positioning

Ask:

  • One-sentence brand mission (what the brand helps people do)
  • Distinctive point of view (the contrarian or non-obvious belief that shapes content)
  • What this brand is NOT (anti-positioning, what to never be confused with)
  • Top 3 direct competitors with the one-line differentiator vs each

Read the full file on GitHub · 227 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 227 lines · 130 tokens per session scan A 3ca0f08138d7

Subscribe to this mod's changes

blog-brand is a skill published in the GitHub repository Infrasity-Labs/dev-gtm-claude-skills (124 stars, last pushed 2mo ago), licensed MIT. It adds 130 tokens to every session and 2,140 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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