A toolkit for reviewing and improving paid advertising on Google, Meta, LinkedIn, TikTok, and Microsoft. It includes audits of campaigns, tracking, ads, landing pages, budgets, bids, competitors, and creative quality.

Use it for full or platform-specific ad audits, conversion-tracking checks, creative and landing-page reviews, budget and bidding decisions, competitor research, and advertising plans.

It brings several advertising checks into one workflow instead of requiring separate reviews for each platform or problem. It helps identify tracking issues, weak ads, poor spending choices, and campaigns that need attention.

ads — Skill for Claude Code and Codex by itsjwill: A toolkit for reviewing and improving paid advertising on…

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods

npx agentmods add skills/itsjwill/ad-audit-pro/ads

Any agent

npx skills add itsjwill/ad-audit-pro --skill ads

Clone the repo

git clone --depth 1 https://github.com/itsjwill/ad-audit-pro

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads.svg)](https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads)

Your own site

<a href="https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads"><img src="https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads.svg" alt="Measured on agentmods" height="20"></a>

Per session 166 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 2,371 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. Scan, not verified.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5	$0.00166	$0.02371
Opus 5	$0.00083	$0.01185
Sonnet 5	$0.00033	$0.00474
Haiku 4.5	$0.00017	$0.00237

Measured 4d ago against content hash e18736220cdc, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

ads/SKILL.md · 231 lines

How it starts

The opening of the file, as written. The whole thing — 231 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Ads — Multi-Platform Paid Advertising Audit & Optimization

Comprehensive ad account analysis across all major platforms (Google, Meta, LinkedIn, TikTok, Microsoft). Orchestrates 12 specialized sub-skills and 6 subagents.

Quick Reference

Command	What it does
`/ads audit`	Full multi-platform audit with parallel subagent delegation
`/ads google`	Google Ads deep analysis (Search, PMax, YouTube)
`/ads meta`	Meta Ads deep analysis (FB, IG, Advantage+)
`/ads youtube`	YouTube Ads specific analysis
`/ads linkedin`	LinkedIn Ads deep analysis (B2B, Lead Gen)
`/ads tiktok`	TikTok Ads deep analysis (Creative, Shop, Smart+)
`/ads microsoft`	Microsoft/Bing Ads deep analysis (Copilot, Import)
`/ads creative`	Cross-platform creative quality audit
`/ads landing`	Landing page quality assessment for ad campaigns
`/ads budget`	Budget allocation and bidding strategy review
`/ads plan <business-type>`	Strategic ad plan with industry templates
`/ads competitor`	Competitor ad intelligence analysis
`/ads score-creative`	AI vision-based creative scoring (8 dimensions)
`/ads trends`	Show audit score progression over time
`/ads report`	Generate PDF/Markdown audit report
`/ads connect`	Connect live API (Google Ads, Meta, etc.)
`/ads update-benchmarks`	Refresh industry benchmark data

Orchestration Logic

When the user invokes /ads audit, delegate to subagents in parallel:

Collect account data (exports, screenshots, or API access details)
Detect business type and identify active platforms
Spawn subagents: audit-google, audit-meta, audit-creative, audit-tracking, audit-budget, audit-compliance
Collect results and generate unified report with Ads Health Score (0-100)
Create prioritized action plan with Quick Wins

For individual commands (/ads google, /ads meta, etc.), load the relevant sub-skill directly.

Industry Detection

Detect business type from ad account signals:

SaaS: trial_start/demo_request events, pricing page targeting, long attribution windows
E-commerce: purchase events, product catalog/feed, Shopping/PMax campaigns
Local Service: call extensions, location targeting, store visits, directions events
B2B Enterprise: LinkedIn Ads active, ABM lists, high CPA tolerance ($50+), long sales cycle
Info Products: webinar/course funnels, lead gen forms, low-ticket offers
Mobile App: app install campaigns, in-app events, deep linking
Real Estate: listing feeds, property-specific landing pages, geo-heavy targeting
Healthcare: HIPAA compliance flags, healthcare-specific ad policies
Finance: Special Ad Categories declared, financial products compliance
Agency: multiple client accounts, white-label reporting needs

Read the full file on GitHub · 231 lines

Files

What ships with it

18 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

4d ago First seen · 231 lines · 166 tokens per session scan A e18736220cdc

Subscribe to this mod's changes

ads is a skill published in the GitHub repository itsjwill/ad-audit-pro (9 stars, last pushed 6mo ago), licensed MIT. It adds 166 tokens to every session and 2,371 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Analytics and metrics Marketing and SEO ad-audit advertising ai-tools claude-code claude-code-skill claude-skill

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