ads-creative

ads-creative is a skill for Claude Code, Codex from itsjwill/ad-audit-pro. It costs 68 tokens per session (1,289 once invoked), scanned A, a copy of ads-creative, MIT.

A review of ad copy, images, videos, and formats across advertising platforms. It checks creative variety, platform fit, signs of fatigue, and production priorities.

In plain words
What is it for?
Use it to assess Google, Meta, and other platform creatives, check headlines, descriptions, extensions, asset groups, video limits, format diversity, and creative testing priorities.
Why use it?
It helps explain when ads are losing attention, rely on too few formats, or do not meet platform-specific creative requirements.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/itsjwill/ad-audit-pro/ads-creative
Any agent
npx skills add itsjwill/ad-audit-pro --skill ads-creative
Clone the repo
git clone --depth 1 https://github.com/itsjwill/ad-audit-pro

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ads-creative

README.md
[![agentmods](https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads-creative.svg)](https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads-creative)
Your own site
<a href="https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads-creative"><img src="https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads-creative.svg" alt="Measured on agentmods" height="20"></a>
Per session 68 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,289 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin 92% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00068 $0.01289
Opus 5 $0.00034 $0.00645
Sonnet 5 $0.00014 $0.00258
Haiku 4.5 $0.00007 $0.00129

Measured 5d ago against content hash 9bd74e7cb4ee, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-05, from the pricing page.

Security

Grade A, and why

ads-creative scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

92% identical to ads-creative — 23 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/ads-creative/SKILL.md · 141 lines

How it starts

The opening of the file, as written. The whole thing — 141 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Cross-Platform Creative Quality Audit

Process

  1. Collect creative assets or performance data from active platforms
  2. Read ads/references/platform-specs.md for creative specifications
  3. Read ads/references/benchmarks.md for CTR/engagement benchmarks
  4. Read ads/references/scoring-system.md for weighted scoring algorithm
  5. Evaluate creative quality per platform
  6. Assess cross-platform creative consistency
  7. Generate production priority recommendations

Per-Platform Assessment

Google Ads Creative

  • RSA: ≥8 unique headlines, ≥3 descriptions per ad group
  • RSA ad strength: "Good" or "Excellent"
  • Pin usage: minimal and strategic (over-pinning kills RSA flexibility)
  • Extensions: sitelinks (≥4), callouts (≥4), structured snippets, image
  • PMax asset groups: text + image + video + optional product feed
  • YouTube: video quality, hook, subtitles (see ads-youtube sub-skill)

Meta Ads Creative

  • Format diversity: ≥3 formats active (image, video, carousel, collection)
  • Creative volume: ≥5 creatives per ad set
  • Fatigue detection: CTR declining >20% over 14 days = FAIL
  • Video length: 15s max Stories/Reels, 30s max Feed
  • UGC/testimonial content tested
  • Advantage+ Creative enhancements enabled
  • Headline under 40 chars, primary text under 125 chars

LinkedIn Creative

  • Thought Leader Ads active, ≥30% budget for B2B
  • Format diversity: ≥2 formats tested (single image, carousel, video, document)
  • Video ads tested
  • Creative refresh: every 4-6 weeks
  • Professional tone appropriate for platform

TikTok Creative

  • ≥6 creatives per ad group (Critical requirement)
  • All video 9:16 vertical 1080x1920 (non-negotiable)
  • Native-looking content (not corporate)
  • Hook in first 1-2 seconds
  • No creative active >7 days with declining CTR
  • Spark Ads tested (~3% CTR vs ~2% standard)
  • Sound-on optimization (never silent)
  • Safe zone compliance: X:40-940, Y:150-1470
  • Trending audio used

Microsoft Creative

  • RSA: ≥8 headlines, ≥3 descriptions
  • Multimedia Ads tested (unique rich format)
  • Ad copy optimized for Bing demographics (older, higher income, professional)
  • Action Extension utilized (unique to Microsoft)
  • Filter Link Extension tested

Read the full file on GitHub · 141 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 141 lines · 68 tokens per session scan A 9bd74e7cb4ee

Subscribe to this mod's changes

ads-creative is a skill published in the GitHub repository itsjwill/ad-audit-pro (9 stars, last pushed 6mo ago), licensed MIT. It adds 68 tokens to every session and 1,289 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. It is 92% identical to ads-creative, differing in 23 lines, and is treated as a copy.

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