What is ads-creative?

A review of ad copy, images, videos, and formats across advertising platforms. It checks creative variety, platform fit, signs of fatigue, and production priorities.

Use it to assess Google, Meta, and other platform creatives, check headlines, descriptions, extensions, asset groups, video limits, format diversity, and creative testing priorities.

It helps explain when ads are losing attention, rely on too few formats, or do not meet platform-specific creative requirements.

ads-creative — Skill for Claude Code and Codex by itsjwill

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add itsjwill/ad-audit-pro --skill ads-creative

Clone the repo

git clone --depth 1 https://github.com/itsjwill/ad-audit-pro

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads-creative/github.svg)](https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads-creative)

Your own site

<a href="https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads-creative"><img src="https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads-creative/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads-creative"><img src="https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads-creative.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 68 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 1,289 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin 92% copy Near-identical to another mod in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00068	$0.01289
Opus 5.5	$0.00027	$0.00516
Sonnet 5.5	$0.00014	$0.00258
Haiku 4.5	$0.00007	$0.00129

Measured 2mo ago against content hash 9bd74e7cb4ee, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

ads-creative scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

92% identical to ads-creative — 23 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/ads-creative/SKILL.md · 141 lines

How it starts

The opening of the file, as written. The whole thing — 141 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Cross-Platform Creative Quality Audit

Process

Collect creative assets or performance data from active platforms
Read ads/references/platform-specs.md for creative specifications
Read ads/references/benchmarks.md for CTR/engagement benchmarks
Read ads/references/scoring-system.md for weighted scoring algorithm
Evaluate creative quality per platform
Assess cross-platform creative consistency
Generate production priority recommendations

Per-Platform Assessment

Google Ads Creative

RSA: ≥8 unique headlines, ≥3 descriptions per ad group
RSA ad strength: "Good" or "Excellent"
Pin usage: minimal and strategic (over-pinning kills RSA flexibility)
Extensions: sitelinks (≥4), callouts (≥4), structured snippets, image
PMax asset groups: text + image + video + optional product feed
YouTube: video quality, hook, subtitles (see ads-youtube sub-skill)

Meta Ads Creative

Format diversity: ≥3 formats active (image, video, carousel, collection)
Creative volume: ≥5 creatives per ad set
Fatigue detection: CTR declining >20% over 14 days = FAIL
Video length: 15s max Stories/Reels, 30s max Feed
UGC/testimonial content tested
Advantage+ Creative enhancements enabled
Headline under 40 chars, primary text under 125 chars

LinkedIn Creative

Thought Leader Ads active, ≥30% budget for B2B
Format diversity: ≥2 formats tested (single image, carousel, video, document)
Video ads tested
Creative refresh: every 4-6 weeks
Professional tone appropriate for platform

TikTok Creative

≥6 creatives per ad group (Critical requirement)
All video 9:16 vertical 1080x1920 (non-negotiable)
Native-looking content (not corporate)
Hook in first 1-2 seconds
No creative active >7 days with declining CTR
Spark Ads tested (~3% CTR vs ~2% standard)
Sound-on optimization (never silent)
Safe zone compliance: X:40-940, Y:150-1470
Trending audio used

Microsoft Creative

RSA: ≥8 headlines, ≥3 descriptions
Multimedia Ads tested (unique rich format)
Ad copy optimized for Bing demographics (older, higher income, professional)
Action Extension utilized (unique to Microsoft)
Filter Link Extension tested

Read the full file on GitHub · 141 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 141 lines · 68 tokens per session scan A 9bd74e7cb4ee

Subscribe to this mod's changes

ads-creative is a skill published in the GitHub repository itsjwill/ad-audit-pro (9 stars, last pushed 8mo ago), licensed MIT. It adds 68 tokens to every session and 1,289 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 92% identical to ads-creative, differing in 23 lines, and is treated as a copy.

Claude Code Creative and media Marketing and SEO ad-audit advertising ai-tools claude-code-skill claude-skill

ads-creative next to 6 skills from other repositories
Mod	Type	Stars	Last push	Licence	Scan	Tokens	Works with
ads-creativeitsjwill/ad-audit-pro	Skill	9	8mo ago	MIT	A	68	Claude Code, Codex
reddit-intelcarrielabs/reddit-intel	Skill	2	6mo ago	none	A	81	Claude Code, Codex
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alibaba-maestroVincentChuWaiChow/vanguard-frontier-agentic	Skill	24	2d ago	Apache-2.0	A	100	Claude Code
azure-maestroVincentChuWaiChow/vanguard-frontier-agentic	Skill	24	2d ago	Apache-2.0	A	70	Claude Code
accounting-maestroVincentChuWaiChow/vanguard-frontier-agentic	Skill	24	2d ago	Apache-2.0	A	93	Claude Code
model-registry-refreshVincentChuWaiChow/vanguard-frontier-agentic	Skill	24	2d ago	Apache-2.0	A	79	Claude Code