ads-landing

ads-landing is a skill for Claude Code, Codex from itsjwill/ad-audit-pro. It costs 63 tokens per session (1,410 once invoked), scanned A, a copy of ads-landing, MIT.

A quality review workflow for web pages that people reach after clicking paid advertisements.

In plain words
What is it for?
Use it to audit landing pages, check whether headlines and offers match the ads, verify tracking requirements, score page quality, and prioritize improvements.
Why use it?
It finds problems with ad-to-page consistency, loading speed, mobile use, trust, forms, and the likelihood that visitors will convert.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to audit landing pages, check whether headlines and offers match the ads, verify tracking requirements, score page quality, and prioritize improvements.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/itsjwill/ad-audit-pro/ads-landing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add itsjwill/ad-audit-pro --skill ads-landing
Clone the repo
git clone --depth 1 https://github.com/itsjwill/ad-audit-pro

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ads-landing

README.md
[![agentmods](https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads-landing/github.svg)](https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads-landing)
Your own site
<a href="https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads-landing"><img src="https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads-landing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ads-landing

Your own site · 80×15
<a href="https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads-landing"><img src="https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads-landing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 63 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,410 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00063 $0.01410
Opus 5 $0.00032 $0.00705
Sonnet 5 $0.00013 $0.00282
Haiku 4.5 $0.00006 $0.00141

Measured 10d ago against content hash c77bd9ed85d2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

ads-landing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to ads-landing — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/ads-landing/SKILL.md · 160 lines

How it starts

The opening of the file, as written. The whole thing — 160 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Landing Page Quality for Ad Campaigns

Process

  1. Collect landing page URLs from active ad campaigns
  2. Read ads/references/benchmarks.md for conversion rate benchmarks
  3. Read ads/references/conversion-tracking.md for pixel/tag verification
  4. Assess each landing page for ad-specific quality factors
  5. Score landing pages and identify improvement opportunities
  6. Generate recommendations prioritized by conversion impact

Message Match Assessment

The #1 landing page issue in ad campaigns — does the page match the ad?

What to Check

  • Headline match: landing page H1 reflects ad copy headline/keyword
  • Offer match: promoted offer (price, discount, trial) is visible above fold
  • CTA match: landing page CTA matches ad's promised action
  • Visual match: consistent imagery between ad creative and page
  • Keyword match: search keyword appears naturally in page content

Message Match Scoring

Level Description Score
Exact match Headline, offer, CTA all align perfectly 100%
Partial match Headline matches but offer/CTA differs 60%
Weak match Generic page, loosely related to ad 30%
Mismatch Page content doesn't reflect ad promise 0%

Page Speed Assessment

Slow pages kill conversion rates. For every 1s delay, CVR drops ~7%.

Thresholds (Ad Landing Pages)

Metric Pass Warning Fail
LCP <2.5s 2.5-4.0s >4.0s
FID/INP <100ms 100-200ms >200ms
CLS <0.1 0.1-0.25 >0.25
Time to Interactive <3.0s 3.0-5.0s >5.0s
Page weight <2MB 2-5MB >5MB

Common Speed Issues in Ad Pages

  • Hero images not compressed (use WebP/AVIF)
  • Too many third-party scripts (chat widgets, analytics, heatmaps)
  • Render-blocking CSS/JS above fold
  • No lazy loading for below-fold content
  • Font files not preloaded

Mobile Experience

75%+ of ad clicks come from mobile. Mobile experience is critical.

Mobile Checklist

  • Tap targets: ≥48x48px with ≥8px spacing
  • Font size: ≥16px body text (no pinch-to-zoom needed)
  • Form fields: properly sized, keyboard type matches input (email, phone, number)
  • CTA button: full-width on mobile, visible without scrolling
  • No horizontal scroll
  • Images responsive and properly sized
  • Phone number clickable (tel: link)
  • No interstitials or popups blocking content on load

Read the full file on GitHub · 160 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 160 lines · 63 tokens per session scan A c77bd9ed85d2

Subscribe to this mod's changes

ads-landing is a skill published in the GitHub repository itsjwill/ad-audit-pro (9 stars, last pushed 6mo ago), licensed MIT. It adds 63 tokens to every session and 1,410 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to ads-landing, differing in 0 lines, and is treated as a copy.

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