suede-marketing-psychology

suede-marketing-psychology is a skill for Claude Code, Codex from JasonColapietro/suede-creator-skills. It costs 92 tokens per session (894 once invoked), scanned A, original, MIT.

A marketing decision framework based on behavioral science, the study of how people make choices, with an emphasis on ethical and testable uses.

In plain words
What is it for?
Applying concepts such as social proof, loss aversion, anchoring, and choice architecture to marketing experiments.
Why use it?
It replaces vague claims about customer psychology with a named explanation, limits on the evidence, and a way to measure whether an idea works.

Skill for Claude CodeCodex

Written for Claude Code and Codex: shipped in a Claude Code plugin, but also agents/openai.yaml present.

Part of the suede-marketing plugin — 43 skills shipped together , and of suede-skills

Good fit Applying concepts such as social proof, loss aversion, anchoring, and choice architecture to marketing experiments.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/jasoncolapietro/suede-creator-skills/suede-marketing-psychology
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add JasonColapietro/suede-creator-skills --skill suede-marketing-psychology
Clone the repo
git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills

Made for: Claude Code, Codex.

Or install suede-marketing, the plugin that ships this one along with the rest of its 43 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for suede-marketing-psychology

README.md
[![agentmods](https://agentmods.dev/badge/skills/jasoncolapietro/suede-creator-skills/suede-marketing-psychology/github.svg)](https://agentmods.dev/skills/jasoncolapietro/suede-creator-skills/suede-marketing-psychology)
Your own site
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agentmods 80×15 button for suede-marketing-psychology

Your own site · 80×15
<a href="https://agentmods.dev/skills/jasoncolapietro/suede-creator-skills/suede-marketing-psychology"><img src="https://agentmods.dev/badge/skills/jasoncolapietro/suede-creator-skills/suede-marketing-psychology.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 92 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 894 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00092 $0.00894
Opus 5 $0.00046 $0.00447
Sonnet 5 $0.00018 $0.00179
Haiku 4.5 $0.00009 $0.00089

Measured 12d ago against content hash dad5e8e99cd3, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

suede-marketing-psychology scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/suede-marketing-psychology/SKILL.md · 76 lines

How it starts

The opening of the file, as written. The whole thing — 76 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Suede Ethical Marketing Psychology

Suede applies behavioral models as ethical, testable hypotheses—not as universal explanations or permission to manipulate. Identify the relevant mechanism, state its evidence limits, translate it into a specific marketing application, and define how the user can measure whether it helped.

How to Use This Skill

Read .agents/product-marketing.md first if it exists and ask only for what it does not cover; see suede-product-marketing for path fallbacks.

Then:

  1. Use the Quick Reference table below to narrow the user's challenge to two or three candidate models.
  2. Read only those entries from references/model-catalog.md — the full library, with an evidence tier on every entry. Read it whenever you are about to name a model; never recommend one from memory, because the tier is what bounds the claim you are allowed to make.
  3. Emit one block per recommendation using the contract below. No recommendation ships without all four parts.

Per-recommendation contract

**Mechanism:** [named model] — [the behavior it predicts, in one sentence]
**Evidence:** [Robust / Context-dependent / Contested / Folklore / Framework,
copied from the catalog entry] — [what that tier means for how hard you may
lean on it here]
**Application:** [the specific change to this product, page, price, or
sequence — not a generic tactic]
**Test:** [what changes, what you measure, the success threshold, and how long
it runs before you decide]

If the catalog entry is Contested or Folklore, say so inside the recommendation and present the application as an experiment to run, never as a reason the change will work. If nothing in the catalog fits, say that rather than stretching a model — an unevidenced behavioral claim is out of bounds no matter how plausible it sounds.

Quick Reference

When facing a marketing challenge, consider these models, then pull their entries from references/model-catalog.md:

Challenge Relevant Models
Low conversions Hick's Law, Activation Energy, BJ Fogg Behavior Model
Price objections Anchoring, Framing, Mental Accounting, Loss Aversion
Building trust Authority, Social Proof, Reciprocity, Pratfall Effect
Increasing urgency Scarcity, Loss Aversion, Zeigarnik Effect
Retention/churn Endowment Effect, Switching Costs, Status-Quo Bias
Growth stalling Theory of Constraints, Local vs Global Optima, Compounding
Decision paralysis Paradox of Choice, Default Effect, Nudge Theory
Onboarding Goal-Gradient, IKEA Effect, Commitment & Consistency

Read the full file on GitHub · 76 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 76 lines · 92 tokens per session scan A dad5e8e99cd3

Subscribe to this mod's changes

suede-marketing-psychology is a skill published in the GitHub repository JasonColapietro/suede-creator-skills (135 stars, last pushed today), licensed MIT. It adds 92 tokens to every session and 894 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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