pm-positioning

pm-positioning is a skill for Claude Code from julianoczkowski/product-manager. It costs 90 tokens per session (1,171 once invoked), scanned A, original, MIT.

A product-positioning document based on the problems a product solves for one type of customer in one market segment. It describes the customer's needs, the desired solution, supporting evidence, and how the product addresses those problems.

In plain words
What is it for?
It is for preparing internal product messaging, defining a target customer and segment, documenting market problems, and connecting product capabilities to those problems.
Why use it?
It helps teams explain a product in terms of customer problems instead of listing features, giving design, engineering, and marketing a shared message.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the product-manager plugin — 18 skills shipped together

Good fit It is for preparing internal product messaging, defining a target customer and segment, documenting market problems, and connecting product capabilities to those problems.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/julianoczkowski/product-manager/pm-positioning
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add julianoczkowski/product-manager --skill pm-positioning
Clone the repo
git clone --depth 1 https://github.com/julianoczkowski/product-manager

Made for: Claude Code.

Or install product-manager, the plugin that ships this one along with the rest of its 18 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pm-positioning

README.md
[![agentmods](https://agentmods.dev/badge/skills/julianoczkowski/product-manager/pm-positioning/github.svg)](https://agentmods.dev/skills/julianoczkowski/product-manager/pm-positioning)
Your own site
<a href="https://agentmods.dev/skills/julianoczkowski/product-manager/pm-positioning"><img src="https://agentmods.dev/badge/skills/julianoczkowski/product-manager/pm-positioning/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pm-positioning

Your own site · 80×15
<a href="https://agentmods.dev/skills/julianoczkowski/product-manager/pm-positioning"><img src="https://agentmods.dev/badge/skills/julianoczkowski/product-manager/pm-positioning.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 90 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,171 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00090 $0.01171
Opus 5 $0.00045 $0.00585
Sonnet 5 $0.00018 $0.00234
Haiku 4.5 $0.00009 $0.00117

Measured 10d ago against content hash 1bb6b423ada0, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

pm-positioning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pm-positioning/SKILL.md · 107 lines

How it starts

The opening of the file, as written. The whole thing — 107 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Positioning Document (Pragmatic Framework: Planning → Positioning)

Rule: Positioning focuses on the problems you solve, not features. Create a separate positioning document for every persona whose problems differ. Write problems in the persona's first-person voice. This is an internal document (an "internal press release") used to gain buy-in, brief design/engineering, and hand off to marketing to build external messaging. See the primitives in ../pm-copilot/references/framework.md.

Prepare

Ideally a team of 3–6 people with market knowledge, staying objective. Start with one product and one persona/segment. If personas or market problems aren't defined yet, run pm-personas and pm-market-problems first (or gather them inline).

Interview the user for inputs (batch questions)

  1. Product and the one persona + market segment this doc is for.
  2. The problem — why does this persona care? What's painful today? (Be empathetic; use their words.)
  3. The ideal solution from the persona's point of view — clear and specific.
  4. Evidence the problem is real (interviews, win/loss, support tickets, surveys).
  5. What the product does — enough to map features to capabilities.

Build it in three steps (per the Pragmatic method)

Step 1 — Draft the first four sections of the document:

  • Problem — "There is a problem in the industry today…" (persona's first person).
  • Solution — "The ideal solution to this problem is…" (clear, specific).
  • Positioning Statement — the "billboard," ≤25 words, using the formula:

    For [persona], [product] [verb] [problem] by [verb] [primary benefit].

  • Product Description — overview, ≤50 words.

Step 2 — Problem-Oriented Capabilities (POC) worksheet. List every problem the product solves for this persona (first person) → group similar problems and condense to 3–5 problem groups → name the problem-oriented capability for each group → map product features to each capability. Table: Market Problems | Problem-Oriented Capabilities | Product Features.

Read the full file on GitHub · 107 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 107 lines · 90 tokens per session scan A 1bb6b423ada0

Subscribe to this mod's changes

pm-positioning is a skill published in the GitHub repository julianoczkowski/product-manager (31 stars, last pushed 1mo ago), licensed MIT. It adds 90 tokens to every session and 1,171 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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