headline-as-claim

headline-as-claim is a skill for Claude Code from kalyvask/winning-writing. It costs 135 tokens per session (1,884 once invoked), scanned A, original, MIT.

A writing tool that changes neutral labels such as “Market” or “Conclusion” into titles that state a specific, arguable point. The title is written so a reader can understand the section's message while scanning the document.

In plain words
What is it for?
Use it for presentation slides, pitch documents, opinion articles, newsletters, email subject lines, and chapter headings.
Why use it?
Category labels tell readers only what topic is coming, so they must read the whole section to learn the point. Claim-based titles make the argument visible sooner.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the winning-writing plugin — 32 skills shipped together

Good fit Use it for presentation slides, pitch documents, opinion articles, newsletters, email subject lines, and chapter headings.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/kalyvask/winning-writing/headline-as-claim
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add kalyvask/winning-writing --skill headline-as-claim
Clone the repo
git clone --depth 1 https://github.com/kalyvask/winning-writing

Made for: Claude Code.

Or install winning-writing, the plugin that ships this one along with the rest of its 32 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for headline-as-claim

README.md
[![agentmods](https://agentmods.dev/badge/skills/kalyvask/winning-writing/headline-as-claim/github.svg)](https://agentmods.dev/skills/kalyvask/winning-writing/headline-as-claim)
Your own site
<a href="https://agentmods.dev/skills/kalyvask/winning-writing/headline-as-claim"><img src="https://agentmods.dev/badge/skills/kalyvask/winning-writing/headline-as-claim/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for headline-as-claim

Your own site · 80×15
<a href="https://agentmods.dev/skills/kalyvask/winning-writing/headline-as-claim"><img src="https://agentmods.dev/badge/skills/kalyvask/winning-writing/headline-as-claim.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 135 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,884 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00135 $0.01884
Opus 5 $0.00068 $0.00942
Sonnet 5 $0.00027 $0.00377
Haiku 4.5 $0.00014 $0.00188

Measured 11d ago against content hash b82263ac1ae7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

headline-as-claim scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

side-panel-coach/rules/skills/headline-as-claim/SKILL.md · 169 lines

How it starts

The opening of the file, as written. The whole thing — 169 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Headline as claim

Source: Josh Constine's Fundraising Guide ("punchy slide titles that tell the story of each slide, not just 'Product' or 'Market'") + Katie Kingsbury / NYT Opinion's headline rules + the existing op-ed-coach headline guidance.

The premise

Most documents are built on category labels:

"Product" / "Market" / "Team" / "Why Now" / "Background" / "Conclusion"

These titles waste eye-time. The reader sees "Market" and learns nothing — they have to read the section to find out what the market claim is. A claim title, by contrast, IS the section if scanned.

"Our AI cuts notarization time 85%" (Constine example) "Olympians earn the IOC billions. Guess who the IOC almost never pays." (Kristof headline) "$14B in U.S. recall costs come from connector-seating failures."

A document with claim-titles is scannable. A reader who reads only the titles still gets the argument. A reader who reads the body gets the evidence. Both are served.

Where this applies

  • Pitch deck slide titles (Constine's original case)
  • Pitch memo section headings
  • Op-ed headlines (NYT Opinion bar)
  • Substack post titles (decides clickthrough)
  • Email subject lines (decides open rate)
  • Memo section headings (decides whether the boss reads past page 1)
  • Chapter titles in long-form
  • Performance-review section headings

The same rule everywhere: a title earns its place by making a claim, not by labeling a category.

The four types of bad titles

1. Pure category labels

"Product." "Market." "Background." "About Us." The reader's brain registers "section coming" and moves on. Wasted real estate.

2. Generic descriptions

"How AI is transforming education." "Some thoughts on Olympic compensation." "An overview of our Q3." Better than labels, still forgettable. No specific claim, nothing arguable.

3. Question titles

"Is AI overhyped?" / "What's wrong with healthcare?" Sometimes works, more often dodges. A question lets the writer avoid committing. Replace with the answer.

Read the full file on GitHub · 169 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 169 lines · 135 tokens per session scan A b82263ac1ae7

Subscribe to this mod's changes

headline-as-claim is a skill published in the GitHub repository kalyvask/winning-writing (13 stars, last pushed 6d ago), licensed MIT. It adds 135 tokens to every session and 1,884 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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