angle-writer

angle-writer is a skill for Claude Code, Codex from kelpi-ai/meta-ads-skills. It costs 48 tokens per session (551 once invoked), scanned A, original, MIT.

A writing workflow for creating five or six distinct advertising angles for one offer. An angle combines a specific audience, problem, and promised outcome.

In plain words
What is it for?
Use it to create Meta ad concepts with a target situation, customer pain, promise, primary text, headline, and description.
Why use it?
It helps produce genuinely different ads instead of repeating the same message with minor wording changes.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to create Meta ad concepts with a target situation, customer pain, promise, primary text, headline, and description.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/kelpi-ai/meta-ads-skills/angle-writer
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add kelpi-ai/meta-ads-skills --skill angle-writer
Clone the repo
git clone --depth 1 https://github.com/kelpi-ai/meta-ads-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for angle-writer

README.md
[![agentmods](https://agentmods.dev/badge/skills/kelpi-ai/meta-ads-skills/angle-writer/github.svg)](https://agentmods.dev/skills/kelpi-ai/meta-ads-skills/angle-writer)
Your own site
<a href="https://agentmods.dev/skills/kelpi-ai/meta-ads-skills/angle-writer"><img src="https://agentmods.dev/badge/skills/kelpi-ai/meta-ads-skills/angle-writer/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for angle-writer

Your own site · 80×15
<a href="https://agentmods.dev/skills/kelpi-ai/meta-ads-skills/angle-writer"><img src="https://agentmods.dev/badge/skills/kelpi-ai/meta-ads-skills/angle-writer.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 48 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 551 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00048 $0.00551
Opus 5 $0.00024 $0.00275
Sonnet 5 $0.00010 $0.00110
Haiku 4.5 $0.00005 $0.00055

Measured 11d ago against content hash 7359381a9176, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

angle-writer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/angle-writer/SKILL.md · 39 lines

How it starts

The opening of the file, as written. The whole thing — 39 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Angle Writer

Doctrine

The offer is fixed. The angle is the experiment. An angle is not a tone of voice: it is who the ad is for + the pain it names + the outcome it promises. Watermelon juice is one offer with four angles: fun drink for kids, hydration for lifters, weight loss without losing nutrients, better skin. Since Andromeda, Meta's delivery system reads the ad itself to decide who sees it, so a specific angle is literally your targeting. Generic creative ("essential nutrients, for everyone") gives the machine nothing to aim with.

When to use

  • Before building any campaign (feed it the Brand Reader output).
  • When results plateau: you need a new angle, not a 7th variation of the old one.

Run it

Using this brand kit: [PASTE BRAND READER OUTPUT]

Write 6 ad angles for this offer. For each angle give me:

1. WHO: the specific person (situation, not demographics: "parent packing school lunches", not "women 25-45").
2. PAIN: the problem they would say out loud, in their words.
3. PROMISE: the outcome this offer gets them, specific enough that the WHO recognizes it in one second.
4. The ad: primary text (under 125 words), headline (under 40 characters), description.

Make the 6 angles genuinely different: different WHO or different PAIN, not the same idea reworded. Spread them across pain, aspiration, proof, curiosity, and urgency framings. For the proof angle, use only the verbatim proof from the brand kit; if there is none, write a "how it works" angle instead and tell me proof is missing.

Then add one line per angle: what the Meta algorithm learns about who to find from this ad.

Guardrails

  • The one-second test: if a stranger from the WHO group would not recognize the ad as "for me" in one second, the angle is too generic. Rewrite it.
  • No invented proof, statistics, or fake urgency (no countdown that resets).
  • Angles get tested one per ad, never blended. Judge an angle only after it has spent 2-3x your target cost-per-result.

Good output looks like

Six ads a media buyer could launch as-is, where reading only the WHO lines gives you six visibly different people.

Read the full file on GitHub · 39 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 39 lines · 48 tokens per session scan A 7359381a9176

Subscribe to this mod's changes

angle-writer is a skill published in the GitHub repository kelpi-ai/meta-ads-skills (3 stars, last pushed 2mo ago), licensed MIT. It adds 48 tokens to every session and 551 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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