Skill Claude CodeCodex
Write 5-6 genuinely different ad angles for one offer (different who, different pain, different promise), each ready to become its own Meta ad. Use when launching, or when testing has killed your current angles.
Skill Claude CodeCodex
Research targeting options honestly (interests, lookalikes, size estimates) and tell you when broad beats all of them. Use before a launch or when delivery seems stuck in the wrong crowd.
Skill Claude CodeCodex
Read a website into a working brand kit (offer, voice, colors, fonts, proof) so ads can be written and designed without a creative brief. Use at the start of any campaign, or whenever ads keep coming out off-brand.
Skill Claude CodeCodex
Propose budget rules and schedules (spend caps, loser-pauses, winner scaling in 20% steps) as drafts you approve. Use once an angle has proven itself and it is time to scale without breaking it.
Skill Claude CodeCodex
Mine reviews, threads, and support messages for the verbatim words buyers use about the problem you solve, organized into pains, triggers, desired outcomes, objections, and alternatives. Use before writing angles or copy; the best hooks are quotes.
Skill Claude CodeCodex
Set up product catalogs and product sets so ecom ads can pull live products (dynamic ads) instead of static images. Use for stores with more than a handful of SKUs, after the pixel is verified.
Skill Claude CodeCodex
Mine the Meta Ad Library for competitors' PROVEN angles (many variations of one message, longest-running ads) and turn them into angle opportunities for your own offer. Use before writing angles, or when your angles feel stale.
Skill Claude CodeCodex
Write or fix ad copy using the classic copywriting formulas (PAS, AIDA, Before-After-Bridge, 4Ps, SCQA, Star-Story-Solution and friends), choosing the right formula for the placement. Use to draft primary text or to diagnose copy that reads fine but does not convert.
Skill Claude CodeCodex
Turn approved angles into finished, on-brand ad images and stage them in the ad account's image library. Use after Angle Writer, before Media Buyer.
Skill Claude CodeCodex
The read-only morning audit: last 7 complete days vs the prior 7, wasted budget, fading ads, starved tests, pixel problems, one next test. Max 5 recommendations, changes nothing. Use every morning, or right now on any account you suspect is leaking.
Skill Claude CodeCodex
Diagnose whether an ad is actually fatigued (two-condition rule) or you are just impatient, and decide refresh vs leave alone. Use when performance dips or a lead cost suddenly multiplies.
Skill Claude CodeCodex
Build Meta native lead forms (drafted for review) with qualifying friction that filters bots and tire-kickers. Use for service businesses that need contact details, not checkouts.
Skill Claude CodeCodex
Build the whole campaign (objective, one broad ad set, a $20/day test, one ad per angle) as a PAUSED draft for review. Use when angles and creatives are approved and it is time to go live.
Skill Claude CodeCodex
Turn a mined buyer pain into a specific, algorithm-aimable promise, and stress-test it with the one-second recognition test. Use to sharpen an angle's promise line before it becomes copy or creative.
Skill Claude CodeCodex
Read the account like an analyst who is not trying to keep the account: real numbers by angle, platform-ROAS caveats, and the three decisions the data actually supports. Use weekly, or before any scaling or kill decision.
Skill Claude CodeCodex
Verify the tracking is telling the truth: which events fire, which double-fire or died, and whether Meta's numbers can be reconciled with your store's. Use before launch, after any site change, and whenever dashboards disagree.