fatigue-detector

fatigue-detector is a skill for Claude Code, Codex from kelpi-ai/meta-ads-skills. It costs 44 tokens per session (514 once invoked), scanned A, original, MIT.

A Meta Ads review procedure for deciding whether an advertisement is truly losing effectiveness. It uses both ad frequency and the change in click-through rate (CTR), which measures how often people click after seeing an ad.

In plain words
What is it for?
Reviewing the last 14 days of ad performance, comparing CTR with an earlier baseline, flagging ads that meet both stated conditions, and comparing related ad angles. It requires read access to a Meta Ads MCP.
Why use it?
It helps distinguish real ad fatigue from temporary auction, seasonal, tracking, or impatience-related problems before an ad is stopped.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Reviewing the last 14 days of ad performance, comparing CTR with an earlier baseline, flagging ads that meet both stated conditions, and comparing related ad angles. It requires read access to a Meta Ads MCP.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/kelpi-ai/meta-ads-skills/fatigue-detector
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add kelpi-ai/meta-ads-skills --skill fatigue-detector
Clone the repo
git clone --depth 1 https://github.com/kelpi-ai/meta-ads-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for fatigue-detector

README.md
[![agentmods](https://agentmods.dev/badge/skills/kelpi-ai/meta-ads-skills/fatigue-detector/github.svg)](https://agentmods.dev/skills/kelpi-ai/meta-ads-skills/fatigue-detector)
Your own site
<a href="https://agentmods.dev/skills/kelpi-ai/meta-ads-skills/fatigue-detector"><img src="https://agentmods.dev/badge/skills/kelpi-ai/meta-ads-skills/fatigue-detector/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for fatigue-detector

Your own site · 80×15
<a href="https://agentmods.dev/skills/kelpi-ai/meta-ads-skills/fatigue-detector"><img src="https://agentmods.dev/badge/skills/kelpi-ai/meta-ads-skills/fatigue-detector.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 44 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 514 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00044 $0.00514
Opus 5 $0.00022 $0.00257
Sonnet 5 $0.00009 $0.00103
Haiku 4.5 $0.00004 $0.00051

Measured 11d ago against content hash a857ab00b0af, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

fatigue-detector scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/fatigue-detector/SKILL.md · 35 lines

What it actually says

Fatigue Detector

Doctrine

"CTR down, CPM up, must be fatigue" is the most common misdiagnosis in ads. Sometimes it is the auction, the season, or a broken pixel. The two-condition rule cuts false alarms: an ad is fatigued only when frequency > 4.0 AND CTR is down 30%+ from its own baseline. Post-Andromeda, ad lifespans compressed and fatigue scales with spend more than with days, so small budgets fatigue slower than the "20 new ads a month" crowd claims. The owner's version of this pain: "the exact same ads that cost $6.85 a lead now cost $30.90."

When to use

  • A previously-working ad got expensive.
  • Before killing anything: impatience kills more winners than fatigue does.
  • Needs a Meta Ads MCP, read access.

Run it

Fatigue check, READ-ONLY, change nothing:

1. Pull frequency and CTR by ad for the last 14 days, plus each ad's CTR baseline from its best prior 14-day window.
2. Apply the two-condition rule: flag ONLY ads with frequency > 4.0 AND CTR down 30%+ from their own baseline.
3. For each flagged ad: which angle is it, how much has it spent since the decline started, and is a sibling angle still healthy?
4. For ads that LOOK tired but fail the rule: tell me the likelier cause (auction/CPM shift, seasonality, tracking change, or not enough recent spend to judge).
5. Recommend per flagged ad: refresh the creative (same angle, new execution) or retire the angle (the message is exhausted, not the image). Do not touch anything.

Guardrails

  • Read-only. Refresh and retire are human decisions.
  • Never judge an ad against another ad's baseline; fatigue is measured against the ad's own history.
  • A new execution of a dead angle is still dead. If three executions of one angle all decayed fast, the angle is done: back to Angle Writer.

Good output looks like

A short list split into "actually fatigued (here is the evidence)" and "leave it alone (here is what is really happening)".

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 35 lines · 44 tokens per session scan A a857ab00b0af

Subscribe to this mod's changes

fatigue-detector is a skill published in the GitHub repository kelpi-ai/meta-ads-skills (3 stars, last pushed 2mo ago), licensed MIT. It adds 44 tokens to every session and 514 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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