brand-reader

brand-reader is a skill for Claude Code, Codex from kelpi-ai/meta-ads-skills. It costs 51 tokens per session (442 once invoked), scanned A, original, MIT.

A website-reading guide that turns a site into a brand kit: a short description of the offer, intended customer, writing style, evidence, colors, fonts, and open questions. A brand kit is a reference used to keep later advertising consistent.

In plain words
What is it for?
Use it at the start of an advertising campaign or when ads sound or look unlike the brand. It reviews the website for customer details, exact proof, visual rules, and missing information such as price or shipping.
Why use it?
It removes the need to start advertising work with an unwritten creative brief. It helps reveal what the website actually supports instead of filling missing details with guesses.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it at the start of an advertising campaign or when ads sound or look unlike the brand. It reviews the website for customer details, exact proof, visual rules, and missing information such as price or shipping.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/kelpi-ai/meta-ads-skills/brand-reader
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add kelpi-ai/meta-ads-skills --skill brand-reader
Clone the repo
git clone --depth 1 https://github.com/kelpi-ai/meta-ads-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-reader

README.md
[![agentmods](https://agentmods.dev/badge/skills/kelpi-ai/meta-ads-skills/brand-reader/github.svg)](https://agentmods.dev/skills/kelpi-ai/meta-ads-skills/brand-reader)
Your own site
<a href="https://agentmods.dev/skills/kelpi-ai/meta-ads-skills/brand-reader"><img src="https://agentmods.dev/badge/skills/kelpi-ai/meta-ads-skills/brand-reader/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-reader

Your own site · 80×15
<a href="https://agentmods.dev/skills/kelpi-ai/meta-ads-skills/brand-reader"><img src="https://agentmods.dev/badge/skills/kelpi-ai/meta-ads-skills/brand-reader.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 51 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 442 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00051 $0.00442
Opus 5 $0.00026 $0.00221
Sonnet 5 $0.00010 $0.00088
Haiku 4.5 $0.00005 $0.00044

Measured 11d ago against content hash df611f81a04c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

brand-reader scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-reader/SKILL.md · 37 lines

What it actually says

Brand Reader

Doctrine

The kickoff call an agency bills for is mostly this: reading your website carefully. An ad that does not sound and look like the brand gets scrolled past as noise, and post-Andromeda the creative itself is what the delivery system aims with. The brand kit is the input to everything downstream.

When to use

  • Before writing any angles or creative.
  • When ads look like stock templates that could belong to anyone.
  • Works with no MCP. If one is connected, the last step verifies the right Facebook Page.

Run it

Read [YOUR_WEBSITE_URL] and build me a brand kit:

1. The offer, in one sentence a stranger would understand.
2. Who it is clearly for (be specific: the customer the site is obviously written for).
3. Voice: 5 adjectives plus 3 short phrases lifted verbatim from the site that sound most like the brand.
4. Proof available: testimonials, numbers, named clients, guarantees. Quote them exactly; do not improve them.
5. Visual kit: brand colors (hex if visible in the CSS or brand pages), fonts, and how imagery is treated.
6. What the site is silent about that ads would need (price? shipping? guarantee?). List these as open questions, not guesses.

If I have a Meta Ads MCP connected, list my Facebook Pages so I can confirm which one these ads will run from.

Guardrails

  • Quote proof verbatim. Never invent a testimonial, round a number, or upgrade "customers love us" into a statistic.
  • Open questions stay open. The gaps list is the point; a guessed answer poisons every ad downstream.

Good output looks like

A one-page kit you could hand to a stranger who could then write an on-brand ad without visiting the site, plus an honest list of what is missing.

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 37 lines · 51 tokens per session scan A df611f81a04c

Subscribe to this mod's changes

brand-reader is a skill published in the GitHub repository kelpi-ai/meta-ads-skills (3 stars, last pushed 2mo ago), licensed MIT. It adds 51 tokens to every session and 442 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

Other skills, from other repositories

webgl-holographic-foil

A self-contained WebGL2 hero: thin-film interference over a crushed-foil surface whose palette shifts with the viewing angle; move the cursor to tilt the film.

nexu-io/open-design · 41 tokens

html-ppt-hermes-cyber-terminal

OpenDesign + BYOK: choosing and wiring your own model, hands-on — cost, quality, and the routing decision. Built as a decision-grade AI literacy deck for engineers, IT, applied-AI teams.

nexu-io/open-design · 53 tokens

html-ppt-taste-brutalist

16:9 HTML deck in tactical-telemetry / CRT-terminal taste. Deactivated-CRT charcoal slides, white-phosphor monospace, hazard-red accent, scanline overlay, ASCII syntax, density over decoration. Distilled from Leonxlnx/taste-skill brutalist-skill (Tactical Telemetry mode).

nexu-io/open-design · 78 tokens

visual-ralph

Visual Ralph orchestration for frontend UI from generated references, static references, or live URL targets, using $ralph with built-in visual verdict and pixel-diff evidence until the implementation matches and leaves a reproducible design system.

Yeachan-Heo/oh-my-codex · 50 tokens

accessibility

Consolidated accessibility skill entrypoint for WCAG 2.2, ARIA Authoring Practices, cognitive accessibility, Section 508, EN 301 549, design intent verification, and the Accessibility Planner workflow.

microsoft/hve-core · 47 tokens

make-resume

A Chinese-language tool for creating editable HTML resumes that can be changed in a browser and printed to PDF. It uses available resume templates when they are installed and otherwise provides a simpler fallback.

Hisn00w/ASu-skills · 86 tokens