campaign-strategy

Campaign Strategy Skill

Transform the client research and the campaign plan into an actionable email strategy for one segment: a sequence blueprint and AI personalization variables for email-copywriting and prompt-writer to execute. Save it as strategy.md in the segment's folder.

Workflow Position

Runs after the campaign plan (create-campaign) and segmentation, once per segment (0 - default included). Then: email-copywriting drafts the segment's emails.md, email-review scores it and writes the reviewed emails_v2.md, and prompt-writer writes and tests the AI variable prompts in prompts.md. Never skip to copy without a strategy for that segment.

Workspace

Everything lives in the campaign folder ./cold-email/{slug}/:

./cold-email/{slug}/
├── research.md          # client research: ICP, value prop, case studies, lead magnets
├── notes.md             # optional client preferences and feedback
├── plan.md              # H1 = campaign name; 1 ICP + 1 offer + N segments
├── segmentation.md      # segment names and definitions
├── 0 - default/
│   └── strategy.md      # THIS skill's output for the Default segment
└── 1 - {segment-slug}/
    └── strategy.md      # one per segment

strategy.md is read by email-copywriting and prompt-writer, not parsed by code, but three things must agree exactly: the AI variable names here, the {{Title Case}} tokens in emails.md, and the ### headings in prompts.md.

Inputs

• Campaign folder (required) - ./cold-email/{slug}/. Ask for it when the user has more than one.
• Segment (required) - its folder (1 - {segment-slug}/, or 0 - default/) or its name in segmentation.md; if several match, list them and ask.
• Campaign goal - book demos or meetings, drive landing-page clicks, get replies for qualification, or promote a lead magnet.

You need the plan (broad ICP, this segment's criteria and angle, the offer and CTA, any Testing Hypothesis) and the client research (overview, ICP, value prop, case studies, lead magnets, preferences). Use what the conversation already holds and read only what is missing: