campaign-strategy

Campaign Strategy Skill

Transform client research into an actionable email strategy for a single segment. Output email sequence blueprints and AI personalization variables for the Email Copywriting skill to execute.

Output Contract

strategy.md is not machine-parsed - it's read by downstream skills (email-copywriting, prompt-writer) for context. Hard rules this skill must honor anyway, since its output flows into files that other tools read:

• AI variable names must be Title Case with spaces: Subject Line, First Line, PS Line. They become [Title Case] brackets in emails.md and H3 headings in prompts.md - the three have to agree exactly.
• AI variable names ≤30 chars (enforced in prompts.md by the prompt-writer contract).
• Never reference data sources personalization tools typically lack (news, funding, events, social media, blogs) - these propagate into prompts.md and break at runtime when the data is not available.

Required Context

Before creating a strategy, always load the client context:

1. Read {workspace}/research.md - Client research: overview, ICP, value prop, case studies, lead magnets
2. Read {workspace}/notes.md (if it exists) - Client-specific preferences
3. Read plan.md from parent directory - Get segment definition, angle, ICP, and testing hypothesis

Directory Structure Reference ({workspace} = the client campaign workspace, default ./cold-email/{slug}/):

{workspace}/
├── research.md       # Client research - ICP, value prop, case studies
├── notes.md          # Optional client preferences and feedback
└── {plan_folder}/    # One per campaign, e.g. "03-15 - plan 1"
    ├── plan.md           # Plan with ICP, segments, angles, testing hypothesis
    ├── 1 - {segment}/
    │   └── strategy.md   # THIS file - segment strategy
    ├── 2 - {segment}/
    │   └── strategy.md
    └── ...

Required Inputs

After loading context, gather:

1. Segment folder path - e.g., {workspace}/03-15 - plan 1/1 - early-stage/
2. Plan.md - Read from parent directory of segment folder to get:
   • Broad ICP definition
   • Segment-specific criteria
   • Messaging angle for this segment
   • Testing hypothesis (if any)
3. Client Research Document - Check {workspace}/research.md or uploads
4. Campaign Goal - What action to drive:
   • Book demos/meetings
   • Drive traffic to landing page
   • Get replies for qualification
   • Promote lead magnet