cold-email-campaign

Create a campaign

This skill takes one campaign from "build a campaign for this ICP and offer" to ready-to-send files: research, a plan, targeting filters, qualification rules, segments, and for every segment a strategy, reviewed copy and AI personalization prompts. Everything is written as markdown into a campaign workspace on the user's machine. There is no account, no API key, no platform and no sending: it ends with a summary that tells the user how to find the people, personalize and send with the tools they already use.

The work runs in stages. Each stage writes its own files, ends at a gate where a person says yes, and is a skill of its own, installed next to this one. This body is the map: run the stage's skill when you reach the stage, and follow it.

The rules

• A person approves every gate. You draft in the chat, show it, and write the stage's file only after an explicit yes. You never send email, push to a platform, or ask for an account or API keys.
• Everything is a file. Each stage writes its file into the campaign workspace before the next stage starts. Do not invent platform config files: the workflow stops at markdown.
• Never invent. No prices, times, offers, pay, case studies, metrics or lead magnets that the research, the company's own material or the user do not show. Ask, or leave it out.
• Replies, not opens. Goals and results are replies, positive (interested) replies and clicks. Replies are distinct contacts; an out-of-office is not a reply; opens are never a goal or a reported number.
• A structural copy change is a new version. Improved copy for a sequence that is already sending goes into a new file for the whole sequence (emails_v3.md after emails_v2.md), never next to the old steps as a Variant B: variants are A/B arms that send side by side.
• A funding round is not a buying event. Write to the plan the money pays for, never "congrats on the raise".

The workspace

Create a campaign workspace at ./cold-email/{slug}/, where {slug} is a short lowercase hyphenated name for the client or campaign (for example acme-outbound or fintech-founders). Every plan-level and segment-level file goes under that folder. If it already exists, read what is there and start at the first stage whose file is missing (see "Picking up a campaign" below).