lead-magnet

Lead Magnet Skill

Ideate and design lead magnets that attract ideal customers and make them more likely to buy the client's core offering. Supports both click-based campaigns (landing pages, downloads) and reply-based campaigns (free trials, guarantees, done-for-you).

This is the optional offer stage of the campaign workflow (create-campaign, also installed as cold-email-campaign): run it before the plan when the client has no strong offer, or when the user asks for offer ideas. This skill designs the lead magnet; the client builds it on their own site or in their own tools.

Required inputs

• The campaign workspace (./cold-email/{slug}/, passed by the orchestrator): read research.md there and write lead-magnets.md there. Without one, work from what the user gives you and return the output in the chat.

The rule: only real lead magnets reach copy

A concept from this stage is a recommendation until the client has built it and confirmed it is live. campaign-planning, campaign-strategy and email-copywriting reference or link a lead magnet only when it really exists. Never invent a guarantee, a price, a trial length, a result or a statistic: every one comes from the client's research or the client.

Core Philosophy

"Give Away The Secrets, Sell The Implementation"

The marketplace judges everything you offer - free or not. You can never provide too much value, but you can provide too little. The lead magnet should provide so much value that people feel obligated to pay. The goal is to provide more value than the cost of the core offer before they've bought it.

Two Campaign Types

Every lead magnet must be designed for one of these funnel types:

Click-Based (Landing Page Funnel)

• Flow: Cold email -> Click link -> Landing page -> Download/signup -> Nurture sequence
• Best for: SaaS products, digital tools, content-driven offers
• Lead magnets: Calculators, guides, scorecards, free tools, AI apps, templates
• Email goal: Clicks
• End goal: Sign-ups, downloads, free trial activations