local-seo

local-seo is a skill for Claude Code, Codex from kostja94/marketing-skills. It costs 74 tokens per session (647 once invoked), scanned A, original, MIT.

A guide to improving a local business's visibility in search results and Google Maps. It covers Google Business Profile listings, consistent business details, and local directory mentions called citations.

In plain words
What is it for?
Use it to assess a storefront or service-area business, check its Google Business Profile and directory listings, and plan local search improvements.
Why use it?
It helps prevent conflicting business names, addresses, and phone numbers from confusing search engines or customers. It also provides a process for reviewing existing listings before adding new ones.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to assess a storefront or service-area business, check its Google Business Profile and directory listings, and plan local search improvements.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/kostja94/marketing-skills/local
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add kostja94/marketing-skills --skill local
Clone the repo
git clone --depth 1 https://github.com/kostja94/marketing-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for local-seo

README.md
[![agentmods](https://agentmods.dev/badge/skills/kostja94/marketing-skills/local/github.svg)](https://agentmods.dev/skills/kostja94/marketing-skills/local)
Your own site
<a href="https://agentmods.dev/skills/kostja94/marketing-skills/local"><img src="https://agentmods.dev/badge/skills/kostja94/marketing-skills/local/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for local-seo

Your own site · 80×15
<a href="https://agentmods.dev/skills/kostja94/marketing-skills/local"><img src="https://agentmods.dev/badge/skills/kostja94/marketing-skills/local.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 74 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 647 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00074 $0.00647
Opus 5 $0.00037 $0.00324
Sonnet 5 $0.00015 $0.00129
Haiku 4.5 $0.00007 $0.00065

Measured 7d ago against content hash 8d854e1e1349, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

local-seo scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

2 near-identical copies found in the catalogue:

  • local-seo — 100% identical, 0 lines differ
  • local-seo — 100% identical, 0 lines differ
skills/seo/local/SKILL.md · 74 lines

How it starts

The opening of the file, as written. The whole thing — 74 lines — stays where its author put it; the contents beside it link to each section on GitHub.

SEO: Local

Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).

Identify:

  1. Business type: Storefront vs service-area
  2. Location: Single or multiple
  3. Current listings: Existing GBP, directories

NAP Consistency

NAP = Name, Address, Phone. Critical for local rankings.

Rule Guideline
Exact match "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities
Fix first Audit and fix inconsistencies before adding new citations
Tools BrightLocal, Whitespark, Moz Local for audit

Google Business Profile

Element Guideline
Address Physical address; no P.O. boxes
Description 750 chars; primary keywords in first 100
Hours Accurate; seasonal availability
Category Primary category matches business type
Service-area Hide address if no storefront; define service areas

Citation Building

Targeted precision over submitting to every directory.

Priority order:

  1. Google Business Profile
  2. Apple Maps
  3. Yelp, Bing Places, Facebook
  4. Better Business Bureau, Foursquare, Nextdoor
  5. Niche directories (Healthgrades, Angi, etc.)

Citation Audit

  • Incorrect or outdated data
  • Duplicate entries
  • Missing listings on key directories

Fix before adding; compounding errors harm rankings.

Read the full file on GitHub · 74 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 74 lines · 74 tokens per session scan A 8d854e1e1349

Subscribe to this mod's changes

local-seo is a skill published in the GitHub repository kostja94/marketing-skills (963 stars, last pushed 3mo ago), licensed MIT. It adds 74 tokens to every session and 647 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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