conversion-value-mapper

conversion-value-mapper is a skill for Claude Code from aaron-he-zhu/aaron-marketing-skills. It costs 187 tokens per session (2,851 once invoked), scanned A, original, Apache-2.0.

A conversion-value planning guide for paid advertising that defines what each customer action is worth, including profit-based purchase values and estimated values for non-purchase actions. tROAS is an advertising bidding method that aims for a chosen return on ad spend.

In plain words
What is it for?
It helps map product margins to purchase values, assign values to leads, calls, and signups, choose fixed or changing rules, and check whether the model rewards value rather than volume.
Why use it?
It prevents bidding systems from treating every order or lead as equally valuable when profit matters more than raw conversion counts or revenue.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: mentions Claude Code; built for openclaw.

Needs its repository: it reads a path above its own folder, which exists only inside the repository. The line is Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../../references/skill-contract.md)..

Part of the aaron-marketing plugin — 120 skills shipped together , and of aaron-marketing

Good fit It helps map product margins to purchase values, assign values to leads, calls, and signups, choose fixed or changing rules, and check whether the model rewards value rather than volume.

Compare 6 skills from other repositories ↓
About the project

aaron-marketing-skills is a collection of 120 AI-agent skills covering marketing work such as brand narrative, search optimization, social media, email, advertising, influencer campaigns, and launches. Marketers and agent users can install it as a plugin, use its portable skills, or run its described bot team. The catalogue entries are components of this marketing workflow.

aaron-he-zhu/aaron-marketing-skills · 2,760 stars · on GitHub · aaronmarketing.ai

Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills
agentmods
npx agentmods add skills/aaron-he-zhu/aaron-marketing-skills/conversion-value-mapper

Made for: Claude Code.

Or install aaron-marketing, the plugin that ships this one along with the rest of its 120 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for conversion-value-mapper

README.md
[![agentmods](https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/conversion-value-mapper/github.svg)](https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/conversion-value-mapper)
Your own site
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/conversion-value-mapper"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/conversion-value-mapper/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for conversion-value-mapper

Your own site · 80×15
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/conversion-value-mapper"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/conversion-value-mapper.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 187 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,851 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 2 Sept 2026
  • Snyk warn 2 Sept 2026
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium Excessive Agency · line 67
    Skill enables autonomous high-impact decisions without human-in-the-loop verification. Critical operations (destructive commands, financial transactions, data deletion) should require explicit user confirmation.
    Fix: Add human-in-the-loop confirmation for destructive, irreversible, or high-impact operations. Never auto-execute commands that modify files, send data, or alter system state.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00187 $0.02851
Opus 5 $0.00093 $0.01425
Sonnet 5 $0.00037 $0.00570
Haiku 4.5 $0.00019 $0.00285

Measured 9d ago against content hash 3fd0cae87c30, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

conversion-value-mapper scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

ad/activate/conversion-value-mapper/SKILL.md · 83 lines

How it starts

The opening of the file, as written. The whole thing — 83 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Conversion Value Mapper

Defines and QAs the conversion VALUE model behind value-based paid bidding — per-conversion values, margin/net-value adjustment, static-vs-dynamic value rules, proxy values for non-revenue actions, and a value-vs-count sanity check — delivered as a value-model spec plus a pre-launch value QA sheet. Scope line: this skill BUILDS and QAs the values the platform bids toward so tROAS/max-conversion-value chases profit, not raw order count; it does NOT verify that the event fires or that UTMs are clean — conversion-signal-qa owns the plumbing — and it does NOT score the ROAS R1/R2 vetoes — ad-account-auditor judges those. It is a Return-dimension prerequisite, not the verdict. It is also not the standing cross-platform de-dup / incrementality reconciliation — that is attribution-reconciler; here you only define the value the platform receives, not resolve which platform gets credit for it.

Quick Start

Set up my conversion values so tROAS bids to profit, not revenue. Bid goal: tROAS. Here is my GA4 purchase-value export and my margin / COGS by product-category export: [paste/path].
Build value rules for my non-revenue conversions — assign a proxy value to lead, phone-call, and newsletter-signup so max-conversion-value has something to bid toward.
My tROAS optimizes to revenue but our margins vary 20-70% by SKU — map net margin onto the conversion value and QA it before I relaunch. [GA4 + COGS export attached]

Skill Contract

Expected output: a conversion value-model spec (per-conversion value + net-value/margin adjustment + rule logic), a static-vs-dynamic value-rule decision, proxy values for non-revenue actions with a stated derivation, a value-vs-count reconciliation (does the value the platform receives track the profit the business books?), and the standard handoff summary.

Read the full file on GitHub · 83 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago Changed 3fd0cae87c30
  2. 12d ago First seen · 83 lines · 187 tokens per session scan A e20840c2ff53

Subscribe to this mod's changes

conversion-value-mapper is a skill published in the GitHub repository aaron-he-zhu/aaron-marketing-skills (2,760 stars, last pushed yesterday), licensed Apache-2.0. It adds 187 tokens to every session and 2,851 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.