native-ads

native-ads is a skill for Claude Code, Codex from kostja94/marketing-skills. It costs 66 tokens per session (599 once invoked), scanned A, original, MIT.

A guide for native advertising on networks such as Taboola and Outbrain, where paid recommendations are designed to resemble surrounding publisher content.

In plain words
What is it for?
Use it to choose campaign goals, plan content recommendations, create headline-and-image combinations, and compare traffic, leads, or brand results.
Why use it?
It helps plan campaigns that bring readers from publisher sites to an article, landing page, or video while testing different headlines and images.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

not rated 963repo +13 3mo ago A scan Socket: passSnyk: passSkillSpector: pass 66 tokens original MIT

Good fit Use it to choose campaign goals, plan content recommendations, create headline-and-image combinations, and compare traffic, leads, or brand results.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/kostja94/marketing-skills/native-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add kostja94/marketing-skills --skill native-ads
Clone the repo
git clone --depth 1 https://github.com/kostja94/marketing-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for native-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/kostja94/marketing-skills/native-ads/github.svg)](https://agentmods.dev/skills/kostja94/marketing-skills/native-ads)
Your own site
<a href="https://agentmods.dev/skills/kostja94/marketing-skills/native-ads"><img src="https://agentmods.dev/badge/skills/kostja94/marketing-skills/native-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for native-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/kostja94/marketing-skills/native-ads"><img src="https://agentmods.dev/badge/skills/kostja94/marketing-skills/native-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 66 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 599 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 27 Mar 2026
  • Snyk pass 27 Mar 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00066 $0.00599
Opus 5 $0.00033 $0.00300
Sonnet 5 $0.00013 $0.00120
Haiku 4.5 $0.00007 $0.00060

Measured 7d ago against content hash 7dfa8d4893a1, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

native-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

2 near-identical copies found in the catalogue:

skills/paid-ads/formats/native-ads/SKILL.md · 65 lines

How it starts

The opening of the file, as written. The whole thing — 65 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience).

Identify:

  1. Goal: Traffic, leads, brand
  2. Content: Article, landing page, video
  3. Budget: Min $500–1,000; better at $5,000+

Platform Overview

Platform Reach Focus
Taboola 500M+ daily impressions Premium publishers; AI matching
Outbrain Major publishers Top-funnel; helpful content

Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.

Creative Testing

Approach Guideline
Combinations 3 headlines × 3 images = 9 variants; test together
Image variety Headshot, product, illustration—distinct styles
Advertorials Test length, tone, aggressiveness; no universal formula

Copywriting Guidelines

Rule Guideline
Honest Avoid clickbait; match copy to content
Format Match character limits; respect UX per format
Tone Soft-sell; nurture, don't push

Funnel Focus

Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.

Output Format

  • Headline options (2–3)
  • Image guidance
  • Landing page alignment
  • Budget recommendation
  • display-ads: Display vs native; programmatic
  • copywriting: Headline, ad copy
  • landing-page-generator: Landing page for native traffic
  • paid-ads-strategy: Channel selection

Read the full file on GitHub · 65 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 65 lines · 66 tokens per session scan A 7dfa8d4893a1

Subscribe to this mod's changes

native-ads is a skill published in the GitHub repository kostja94/marketing-skills (963 stars, last pushed 3mo ago), licensed MIT. It adds 66 tokens to every session and 599 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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